What Types of Skills Are Best for a Marketing Major?

Being a marketing major is a great way to develop your knowledge of the marketing industry and to discover what’s involved in promoting brands and products. As a marketing major, you’ll be doing things like understanding the psychology behind consumer behavior, designing marketing campaigns and learning about social media trends. To accomplish these things successfully, you’ll need to develop a strong and diverse skill set.

Here are the five skills you’ll need to succeed as a marketing major:


Since marketing campaigns often require unique approaches, creativity is a prerequisite for anyone thinking of taking on a marketing major. During your time in college, you’ll be able to put your creativity to use by coming up with ideas for marketing campaigns in your classes and then determining the best ways to test them out.

Communications skills

Being able to communicate effectively is a crucial part of any job and this is especially true when it comes to marketing since this field is all about making a particular message or idea engaging to an audience. Having strong verbal and written communication skills is extremely important for those who are thinking of taking on this major.

Analytical skills

Since marketing is heavily driven by data and metrics, having an analytical mindset is a key component of succeeding in this major. From understanding the science behind a particular marketing strategy to being able to quantify results and demonstrate the value of a particular campaign, putting your analytical skills to use will help you understand the true power of marketing and give you insights into how you can improve on each campaign.

Organization skills

Whether you end up working for a marketing agency or as part of an in-house marketing team, once you leave college you’ll likely be in a role that requires you to do several things at once such as managing social media accounts, coming up with new campaigns and creating reports to track the performance of those campaigns. To do these things effectively, you’ll need to be able to organize your time effectively and to prioritize new tasks as they come up.

Knowledge of media trends

Since marketing requires you to capitalize on media trends in order to develop successful campaigns, having a solid understanding of those trends (and why they matter) is an important aspect of being a marketing major. In addition to being interested in media trends and marketing campaigns, marketing majors will also benefit from having a sense of why certain strategies work when others don’t.

By knowing what to expect from a marketing major and developing the right skill set, you’ll be able to maximize the impact of your studies and to set yourself up for success after graduation.

Next, learn more about this college major such as the Career Opportunities for Marketing Majors and get more career tips for internships and entry-level jobs such as the Top 10 Things You Should Look For In an Internship.