September 8, 2016
What Is a Communications Specialist?
A fast-paced and exciting career, working in communications is a great way for recent grads to learn about the field of communications while helping companies get their message across effectively. If you’re considering a position as a communications specialist, you might be wondering whether the role might be a good fit for you.
Here are some of the key things you need to know about working in communications.
What is a communications specialist?
Similar to a public relations specialist, a communications specialist is responsible for building and maintaining relationships between the company or brand they represent and the outside world. Depending on their role, communications specialists may also be responsible for managing communications within the organization itself including crafting company-wide newsletters, creating brand awareness programs and getting feedback from employees about the company’s communications strategy.
What does a communications specialist do?
In addition to working on internal communications strategies and branding programs, communications specialists also act as the public face of the brand. Working either with PR specialists or on their own, they are responsible for responding to media requests, crafting press releases and even managing events on behalf of the company.
What are the challenges of working in communications?
Being a communications specialist certainly does come with its share of challenges. These include having to perform “damage control” in any instance where the company gets bad publicity, being able to ensure consistent messaging across all communications materials and generally being able to balance all of the different tasks involved. In addition to these challenges, communications specialists are also sometimes called upon to handle problems with the organization or with external third parties and they must ensure that they keep their cool while always representing the company in the best possible light.
What are the benefits of working in communications?
Although this job definitely has its share of challenges, it also has a lot of benefits. These include establishing great relationships with the public and the media, liaising with thought leaders in one or more fields and and organizing high-profile events that are likely to generate attention for the company. This is a great way to gain exposure to various areas of the communications and media industries, while building a solid reputation and a strong professional network.
What is the typical salary of a communications specialist?
A typical entry-level salary for a communications specialist is around $45,000 with senior communications specialists earning a median salary of $75,000 and directors earning anywhere from $75,000 – $120,000, depending on location and experience.
From handling media requests to working on internal communications for the company, being a communications specialist has a lot to offer recent grads. The best way to find out if being a communications specialist is right for you is to get a hands-on feel for the role by doing an internship.