From writing press releases to organizing events, communications specialists enjoy a lot of excitement in their day-to-day work. If you’re thinking of working in communications, you might be wondering what a day in the life of a communications specialist looks like: Is it mostly responding to media enquiries or are you more likely to attend a lot of meetings? The answer depends on your specific role. However, although the tasks might vary from one day to the next, most communications specialists do a combination of the following things:
Responding to media enquiries
One of the key aspects of a communications specialist’s job is to respond to incoming media enquiries. This can include setting up interviews or handling questions about a potential company problem. Whatever the case, communications specialists are responsible for always putting their best foot forward. They also must always act with the company’s best interest in mind.
Crafting press releases and other types of content
Communications specialists are in charge of creating various types of content. That said, they must also ensure that messaging is consistent and in line with company policies. As such, communications specialists often spend time writing, editing, and sharing content with different audiences. This can include the media or the company’s clients
Meeting with teams within the company to provide communications training
For communications specialists who focus on internal communication, providing communications training is an important part of the role. This includes ensuring that employees are aware of key phrases the organization uses when referring to itself. It also means educating employees on the importance of an integrated communications strategy. This ensures they best represent the company when talking to customers or the public.
Another important part of a communication specialist’s day is organizing events. These events can range from fundraisers hosted by the company on behalf of a charity and public events designed to build relationships between the company and their customers. Above all, communications specialists are responsible for ensuring that these events are covered by media outlets and that the generate positive buzz around the company.
A diverse and exciting career, communications offers a lot of opportunities for growth while giving you the skills you need to succeed in your role.