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Top 4 Tips for Landing an Auditing Job

If you’re interested in auditing and considering becoming an auditor, you might be wondering what you can do to land a great auditing job. Should you intern at a big accounting firm? Take classes on financial regulation? Or is it more about knowing what to expect and being able to plan your career path accordingly? To find out the answer, we recently spoke with the team at the CAQ (Center for Audit Quality) to find out what steps you can take to find a job that fits your skills and lifestyle.

Here are the top four tips for landing an auditing job.

1. Take relevant classes during your time in college

Since auditing requires an understanding of financial regulations and accounting principles, developing this knowledge as an undergraduate will get you one step closer to finding the right job. The best way to do this is by taking business and accounting classes as part of your major and using these classes to establish a solid knowledge base. At the same time, you can develop your skills by taking specialized electives such as data analytics, business ethics and accounting information systems.

Pro Tip: If you want to really stand out from the crowd, supplementing your knowledge by learning about auditing through sources such as the CAQ’s Discover Audit initiative is a great way to do so.

2. Intern with an accounting firm while in college

If you’re not sure about what auditing career path to choose (or even if you are but want to build your skills and experience), a great way to gain exposure to the profession is by doing an internship with an accounting firm during your sophomore of junior year of college. This will give you hands-on experience while teaching you the type of skills you’ll need to succeed in the profession. As an added bonus, you’ll expand your professional network and will likely open yourself up to new job opportunities after the internship is over. Plus, many public accounting firms hire directly from their intern pools.

3. Start networking

It’s never to early to start networking and the best place to do so is right on your campus. This is because audit professionals from large accounting firms often spend time on college campuses networking with current students. In order to make the most of these opportunities, take advantage of the chance to meet these professionals and hear from them about their experiences. As an added bonus, these might be the same professionals you’ll get to work with someday if you decide that a career in auditing is for you.

4. Study for the CPA exam

Although a Certified Public Accounting (CPA) license is not required in order to start your career as an auditor, many firms — especially large public accounting firms — require their employees to obtain their CPA license early in their career. According to the CAQ, even if your particular firm doesn’t require a CPA license, passing the exam is a way to expand your career options and to get recognized in the field. It will also increase your earning potential throughout your career.

By following these tips and knowing how to position yourself as a competitive candidate, you’ll be setting yourself up for success and getting one step closer to landing a great auditing job.

Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as What’s Your Dream Job?

What is Public Relations?

If you’re a marketing or communications major, then you’re probably considering a career in public relations. Even if you’re not majoring in one of these subjects, you may be wondering about what working in the PR industry entails and whether it could be a good fit for you.

Here are some of the key things you need to know about working in public relations.

What is public relations?

Public relations is an area of communications that focuses on shaping and managing the public profile of a company or individual. As the public face of a particular brand, PR professionals are responsible for defining the story behind that brand and then making the story compelling to a broader audience. This is usually done by developing various campaigns (such as events, contests and social media strategies) designed to help promote the client’s story and engage a specific audience.

What do public relations professionals do?

Public relations professionals are essentially brand ambassadors, helping to promote the brands they represent and to establish strong relationships between clients and their audiences. The day-to-day role of PR specialists can look quite different depending on whether they’re representing multiple clients at an agency or whether they’re based in-house at a specific company, but most PR executives typically do a mix of the following things:

Build relationships with journalists and pitch stories related to the clients they represent.
Write press releases promoting a specific product or news item related to their clients.
Manage relationships with clients to ensure that they understand their specific publicity needs and can strategize accordingly.
Track and report the results of PR campaigns and optimize campaigns based on those metrics.

Pro Tip: PR roles can vary widely depending on whether you work for a small firm or a large one. At a small firm (or on an in-house team) you’re likely to be much more focused on a specific campaign or an aspect of a campaign, whereas at a large firm you’re more likely to be managing several accounts at once and to be executing strategies for all of those brands simultaneously.

What are the challenges of working in public relations?

Since public relations is a fast-moving industry, one of the main challenges PR professionals face is staying ahead of the news cycle. This involves keeping a close eye on breaking news stories (and media trends) and capitalizing on those stories when they come up. In order to do this effectively, you have to be able to think quickly since you’ll typically need to send pitches to journalists within the same day (and often the same hour) of a news story breaking. A related challenge is that you cannot control the news cycle. Although you might have a great story lined up, a breaking news story could take precedence at any time, bumping your story for several days (or sometimes indefinitely). You might also find yourself sending out pitches repeatedly without getting a response, something that happens frequently in public relations.

In addition to staying on top of news trends, one of the other challenges PR specialists face is dealing with crises. Since public relations is all about maintaining the public image of a brand, PR specialists are often the front line of defense against crises related to legal issues, technical problems and even natural disasters. To be able to handle these situations effectively, PR firms are tasked with coming up with strategies to tackle these types of crises. If and when these issues do come up, it’s a PR rep’s job to handle them gracefully, with the brand’s best interests in mind.

What are the benefits of working in public relations?

Although public relations can be quite challenging at times, there are also many benefits to working in this industry. For example, PR reps are often invited to attend charity and press events on behalf of the brands they represent and are able to network with journalists and executives across almost every industry. In addition to great networking opportunities, PR professionals also have the opportunity to learn a lot about various industries (including popular industries like entertainment, technology and fashion), which can open up all sorts of career paths, both within PR and beyond it. By getting an in-depth view of how specific industries work and what it takes to succeed in those industries, PR professionals are able to truly match their skills with their passions.

What is a typical public relations professional salary?

Public relations is both an exciting field and a lucrative one. Entry-level salaries for PR professionals typically start at around $42,000 and go up from there. Account executives with one to two years of experience generally earn between $50-60,000 and senior professionals such as executive vice presidents can earn upwards of $180,000.

An exciting and challenging field, public relations offers candidates wonderful exposure to great brands and new industries. The best way to find out if working in public relations is right for you is by taking on an internship and getting a hands-on feel for the industry.

Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What’s Your Dream Job?

How to Become a Massage Therapist

If you’re passionate about helping others, enjoy working with your hands and consider yourself a good listener, then a massage therapy career might be for you. Like physical therapy, massage therapy involves a variety of bodywork techniques designed to reduce stress, improve circulation and help clients heal from injuries. It’s a well-established career path and one that’s currently experiencing a lot of growth. In fact, the Bureau of Labor Statistics projects a 22 percent employment growth rate for massage therapists between 2014 and 2024. To find out more about massage therapy and get some expert tips on becoming a therapist, we sat down with the team at Massage Envy Franchising, LLC.

Here’s what you need to know about becoming a massage therapist.

1. Figure out what appeals to you about massage therapy

Like any career, becoming a massage therapist begins with deciding what you’re passionate about and aligning your passions with the position. “I have always been passionate about helping people,” says Chrissy C., a therapist at a Massage Envy franchised location.* When thinking through her career options, she initially considered a position in healthcare before deciding to focus on massage. “I chose massage therapy because it helps people feel better, without being invasive,” she explains. Letting her desire to help others guide her career path turned out to be the right decision for Chrissy, who found her dream job when she joined the team at a Massage Envy franchised location.

Pro Tip: Although there are a variety of reasons why people choose to go into massage therapy (including perks like flexible hours and professional growth opportunities), what all massage therapists have in common is that they’re dedicated to helping others and comfortable working with their hands. If you share those qualities, then chances are that massage therapy could be a rewarding career for you.

2. Find an accredited program that meets your needs

Part of becoming a massage therapist means getting licensed to practice. This involves attending an accredited massage therapy program usually lasting between six to 12 months, where you’ll receive hands-on training and learn a variety of therapeutic modalities including Swedish massage, deep tissue massage and sports massage. You’ll also develop a solid understanding of anatomy and physiology, learning how the different muscles and body systems interact with each other. Depending on your program and the massage therapy school you pick, you might also learn about kinesiology (the study of human movement) and pathology (the study of diseases).

Pro Tip: Since different states have different licensing requirements, a good place to start is by learning the requirements for your state. Once you know what credentials you need, you can look for an accredited program in your area.

3. Pick a massage therapy career setting that’s right for you

After finishing massage therapy school and getting your license, you’ll need to decide what type of massage therapy setting works best for you. Do you have a brain for business and want to be your own boss? Building your own practice or opening up your own studio allows you to experience the business side as well as the therapeutic side of massage. Do you prefer to work alongside others in your field and dedicate your time to performing massage instead of running a business? A spa, salon or franchise massage setting like you’ll find in a Massage Envy franchised location may be for you. There are several potential benefits to working in this setting: You’ll get on-the-job training by working with more experienced colleagues, you’ll have access to loyal clientele and you’ll be able to focus primarily on massage therapy as opposed to things like scheduling, marketing and billing.

Added bonus: You’ll be able to enjoy working in a dynamic environment. “We work within a team environment,” explains Johanna O., a therapist at a Massage Envy franchised location. “Everyone has their own strengths, and working with a diverse group of people really helps develop my personal skills. As a massage therapist, the more modalities I know, the better I will be with every client I have on the table.”

Becoming a massage therapist is an opportunity to be a part of a rewarding field while working on your professional and personal growth. By knowing what to expect and what you need to do to get started, you’ll be setting yourself up for success and getting one step closer to landing the job.

*Massage Envy Franchising, LLC (“MEF”) is a national franchisor of independently owned and operated franchised locations. Each individual franchised location, not MEF or any of its affiliates, is the sole employer for all positions posted by a franchised location, and each individual franchised location is not acting as an agent for MEF or any of its affiliates. Hiring criteria, benefits and compensation are set by each individually owned and operated franchised location and may vary from location to location.

What is Investment Banking?

If you’re a business or finance major, chances are you’ve considered a career in investment banking. Even if you’re not currently majoring in a related discipline, you might be interested in finding out more about investment banking and the types of career options available for recent grads.

Here are some of the key things you need to know about working in investment banking.

What is investment banking?

Investment banking is an area of the financial services industry that focuses on managing and increasing the financial assets of clients. What does this really mean? It means that investment bankers help companies invest their assets with a view towards increasing the value of their portfolios. Investment bankers essentially act as advisors and brokers, helping their clients identify and capitalize on great opportunities.

What do investment bankers do?

The primary responsibility of investment bankers is to advise their clients on investments and help facilitate those investments. This means that investment bankers essentially act as advisors and brokers, assessing the needs of their clients and then finding the right solutions to meet those needs. Once the client has decided how they would like to proceed, it’s up to the bankers to negotiate deals and mergers, ensuring that they are keeping their client’s best interests in mind.

What are the challenges of working in investment banking?

Investment banking is constantly in flux and deeply impacted by changes in financial markets. This can be quite challenging for those who work in the field because it requires them to be quick on their feet and adapt as needed. In addition to fluctuations in the markets, investment banking also presents other challenges such as the ability to manage client assets effectively and to ensure that the worth of those assets increases over time. As a result of the many demands of the industry, investment banking often requires long hours, particularly for those who are just starting out as financial analysts. However, by knowing what to expect and learning how to handle the challenges that arise, this field can be a very exciting one to work in.

What are some of the benefits of working in investment banking?

Although working in investment banking presents many challenges, it also presents many opportunities, particularly for recent grads. For example, because of the fast pace of the industry, employees can build their knowledge bases and skill sets quickly. This will help them advance quickly in their careers and develop transferrable skills. Another great benefit of working in investment banking is being able to build a solid and long-lasting professional network, an invaluable asset which will be useful throughout one’s career.

What is a typical investment banking salary?

Investment banking salaries are some of the highest in the world and this holds true even for entry-level positions. For example, entry-level financial analyst roles typically start at $100,000-$125,000 (including bonuses), while associates with two to three years of experience can earn anywhere from $150,000 to $250,000. Investment banking salaries increase significantly with each year of additional experience, with more senior bankers such as vice presidents and managing directors earning upwards of $650,000 and above.

Although investment banking is certainly a challenging field, it’s also an exciting one that presents many opportunities for recent graduates. The best way to find out if working in investment banking is a good fit for you is to intern at a bank and get a hands-on feel for the role and the culture of the industry.

Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as If You Could Invest in One Stock, Which Stock Would it Be?

What Does a Day in the Life of a Massage Therapist Look Like?

Massage therapy is an exciting and rewarding career that offers therapists the opportunity to work closely with clients, helping them to achieve their health goals and improve their well-being. If you’re considering a career in massage therapy, then you might be wondering what a day in the life of a massage therapist looks like and what you can expect from the job. To find out, we sat down with the team at Massage Envy Franchising, LLC and got the inside scoop on some of the key things massage therapists do every day.

Here’s what a day in the life of a massage therapist looks like.

Massage therapy sessions

One of the perks of being a massage therapist is the flexibility to set your own hours and design a schedule that works for you. This is true whether you’re running your own massage therapy practice or working in another setting such as a Massage Envy franchised location.* Regardless of whether you choose to work mornings or evenings, the majority of your day will be dedicated to massage appointments. How many appointments you have in a day depends on your availability and scheduling preferences, but most full-time therapists will see around five clients a day with massage appointments typically lasting between 60 and 90 minutes.

During these sessions, you’ll be working with clients to assess their needs and address concerns such as back and muscle pain. Since massage therapy is a holistic practice, determining what you need to accomplish during the session is an essential part of providing a great massage. After assessing the client’s needs, you’ll be able to tailor their massage session specifically to them, ensuring that you are using the right type of technique and the appropriate amount of pressure.

Once the massage is over, you’ll wrap up the session by asking the client how they’re feeling and giving them instructions on what to do after the session.

Recommending follow-up massage appointments

Outlining a treatment plan and recommending follow-up massage appointments is another common component of being a massage therapist. This is especially important if the client is dealing with a specific health issue or healing from an injury, but it’s also important for clients who are pursuing massage therapy for stress relief and relaxation. Since the long-term benefits of massage therapy are well-documented, explaining those benefits to clients will go a long way towards ensuring that they are able to make the most of their massage therapy sessions.

Learning new techniques and testing new products

One of the keys to being successful in any career is learning new skills and massage therapy is no exception. From learning new massage techniques to improving your existing skills and knowledge, becoming a great massage therapist relies on consistent learning and professional development. This can be done by attending workshops or by working closely with a more experienced colleague on your team. In addition to learning more advanced skills, massage therapists will also explore ways to enhance the massage experience through additional elements like aromatherapy, warming and cooling treatments, exfoliation and more.

Being a massage therapist is a great opportunity to connect with others while providing an important health service. By having a clear idea of what to expect from the role, you’ll be able to set yourself up for success and land a job at a Massage Envy franchised location.

What is a Fashion Buyer?

If you’ve always been interested in fashion and are thinking of pursuing a career in the fashion industry, you may be wondering what type of role would be a good fit for you. For example, if you’re more passionate about the business side of fashion more than the design side, then a fashion buyer or planner role might exactly what you’re looking for.

What is a fashion buyer? We recently sat down with MILLY Buyer Chrissy Allen to find out.

What is a buyer?

A fashion buyer is someone who makes purchasing decisions for a clothing retailer. And according to Chrissy, it’s a role that requires both an analytical mind and a keen eye for style. Describing her role, Chrissy explains that she “picks pieces for the season based on past sales history and upcoming trends,” always making sure that she’s aware of what has sold well in the past and is likely to do well in the future. In order to do this, she attends fashion shows every season and meets with designers to find out more about the exact styles they’re working on. This helps her get a sense of the market and make informed purchasing decisions that will appeal to MILLY’s customers.

Do all clothing retailers have buyers?

“Big retailers like Saks and Bloomingdale’s have buyers and planners because they’re working with third-party vendors,” Chrissy explains. For smaller companies like MILLY (which is itself a third-party vendor), in-house buyers are usually only hired if the company has its own stores. And, as Chrissy explains, the challenge of working for a small retailer is different from that of working for a larger one. “I have to understand why we are different and make sure that we are catering to our specific customer,” Chrissy says.

Is being a buyer a cross-functional role?

From researching fashion trends to attending fashion shows and meeting with designers, being a buyer can sound like a one-person show. However, it’s actually a much more cross-functional role than it might appear to be. For big retailers like Saks or Bloomingdale’s, buyers are usually part of the merchandising team but for smaller companies like MILLY, they fall under marketing. “I work super closely with our marketing team, constantly collaborating on email blasts and social media content to make sure that we are pushing what isn’t selling so well but also highlighting some of our bestsellers,” Chrissy explains.

The best part of working in a cross-functional position? For Chrissy, it’s figuring out the unique selling point of the brand and helping to communicate that message directly to customers. “What can we offer the customer that nobody else can offer them?” That’s the question she always has in her mind as she makes purchasing decisions and the one she helps the marketing team communicate on a daily basis.

What are some of the perks of working in fashion?

If you think that working in fashion means having access to lots of free clothes, it turns out that you’re partly right. “The discounts are pretty good,” Chrissy says, joking that it’s very tempting to take advantage of them. In addition to discounts, buyers can also borrow clothes from the company’s closet, testing out new styles before they officially go on sale.

Being a fashion buyer is one of several great career paths in the fashion industry. In addition to offering you the opportunity to stay on top of the latest trends and meet some of the hottest designers around, this role also offers you the opportunity to understand the business side of fashion and to play a part in bringing looks from the runway to the consumer. If that sounds like an exciting opportunity, then becoming a fashion buyer might just be right for you.

Next, get more career tips for internships and entry-level jobs such as Top 5 Interview Questions for Fashion Buyers and find answers to common interview questions such as Why Do You Want to Work Here?

How to Become a Fashion Buyer

If you’re passionate about fashion but more interested in the business side than the design side, then chances are you’ve already started researching different merchandising roles and wondering whether becoming a fashion buyer might be right for you. To find out what the role entails, and how college students and recent grads can break into the industry, we sat down with MILLY Fashion Buyer Chrissy Allen to find out her top tips on getting your foot in the door.

What exactly is a fashion buyer?

According to Chrissy, a fashion buyer is a person who makes purchasing decisions for a clothing retailer. “A buyer is someone who goes to market,” she explains. What does that actually mean? In short, it means that buyers handpick the styles that end up in clothing stores. “I go through and pick the pieces for the season based on past sales history and upcoming trends,” she says. The best part of the role: being able to showcase the unique aspects of the brand you work for and demonstrate how you’re making a difference to consumers.

What kind of skills do you need in order to be a fashion buyer?

Although many people think that being a buyer means spending time in the company’s fashion closet, the position actually requires a lot of analytical skills and business savvy. “I am in Excel a lot which isn’t always what people think about when they think of a buyer,” Chrissy explains. “It’s about looking at our sales, looking at what worked in past seasons, what didn’t work and also taking into consideration designers’ vision for how they see the upcoming season.” In order to analyze sales numbers and quantify trends, buyers need to be analytical and able to think on their feet. For example, if they a specific trend that they select is not selling well, they have to be able to adjust their strategy mid-season while also trying to find ways to boost sales.

How can college students and recent grads break into the fashion industry?

“Internships are the most important thing,” Chrissy says. In fact, they’re far more important than your college major. “I was a political science major so I had absolutely no fashion education, but I knew that I wanted to be in fashion from a young age,” she explains. The key was finding an internship that would get her there. And that’s exactly what she did. After her freshman year of college, Chrissy found an internship on the men’s wholesale team at Theory and it was exactly the foot in the door she needed. “I was like a sponge, soaking up everything everybody said in a meeting, and that’s how I knew that this was what I wanted to do.” In addition to taking on one multiple internships, Chrissy also emphasizes that it’s important to maintain the contacts you make. “Maintaining those contacts is so important because the fashion world is tiny and everybody knows each other and can connect you in some way,” she explains, emphasizing the importance of building your professional network while you’re still in school.

What should you wear to an interview for a fashion buyer position?

When interviewing for a position in the fashion industry, “you really want to cater to that audience,” Chrissy explains. For a brand like MILLY, which is contemporary and fun, it’s important to wear something that shows your personality.“We’re not a finance company so we want to see you shine through but you want to make sure that it’s work appropriate.” For both women and men, this means potentially wearing something from the retailer’s current collection and ensuring that your outfit matches the look and feel of the brand you’re interviewing for.

Pro Tip: If you’re unsure of what to wear to an interview at a fashion brand, be sure to check out the company’s website and social channels, focusing on photos that show the team at work. This will give you a great sense of the company culture and help you pick an appropriate outfit.

Chrissy’s final piece of advice for getting into the fashion industry (or any industry) is this: “Be passionate. Be out there searching for an internship,” she says, emphasizing that your drive and passion will help you stand out from the pack and potentially land a great job at a brand like MILLY.

Next, get more career tips for internships and entry-level jobs such as How to Write a Resume That Stands Out and find answers to common interview questions such as What Gets You Up in the Morning?

6 Things to Do in Your First Week at a New Job

The first week of any new job can seem a little overwhelming. It’s probably the one week where you’ll have the most “ramping up” to do throughout your time at a company. Here are a few tips to make sure you nail that week, no matter what the job entails.

1. Ask lots of questions

Don’t hesitate to ask questions. This isn’t the only week you’re allowed to ask questions, but it’s the week when everyone will want to help. Don’t worry about being annoying; you’re expected to have a lot of questions, and asking them shows that you’re eager to learn. Just make sure you ask things that will help you learn and keep track of people’s answers so you won’t be asking the same questions over and over again. Most importantly, if you have a question that isn’t specific to the company, be sure to Google it first so that you’re not asking obvious questions.

2. Don’t be the last one in, or the first one out

The first week is all about first impressions, so it’s important to demonstrate your commitment by being in the office as much as possible. Being one of the first people in and one of the last to leave is a great way to show everyone that you’re a hard worker. It also shows that you are eager to learn and participate. You’re not just there to clock in and clock out, you want to show you’re dedicated and willing to go the extra mile to be a valuable team member.

3. Learn the office

Figure out where everything in the office is. Where’s the bathroom, printer, kitchen and coffee machine? You should definitely try to figure things out on your own before tapping someone on the shoulder, but don’t be afraid to ask about how the bathroom situation works or which snacks are on- and off-limits.

4. Pay attention to people’s routines

Pay close attention to your co-workers’ daily routines. This applies especially to your boss or supervisor and other people in your position who have been there for a while. Learn what the high performers in your role are doing well and incorporate that into your new routine. Don’t be afraid to ask what makes people successful at the company. This is the best way to get a sense of what you can do to succeed in your own position.

5. Get to know everyone

Most importantly, make an effort to get to know all your co-workers. If you work for a big company or have a huge office, focus on the people you actually work with. Set up a meeting outside the office, like a coffee or a lunch, and do a little research on what that person’s role is and what he or she does on a daily basis. Use these meetings as a chance to ask questions, and more importantly, build relationships.

Not only will your days be more enjoyable if you have good relationships with the people you work with, but your co-workers will be more open to helping you if you’re on good terms with them. You will be spending a lot of time with these people, so it’s best to build those strong bonds from the beginning.

6. Send a status update at the end of the week

Sending an end of week update to your manager is a great way to wrap up your first week. Be sure to include everything you’ve accomplished during the week, any questions you may have and a plan of what you intend to do the following week. This will show your manager that you’re organized and proactive about succeeding in your new role.

Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player, and find answers to common interview questions such as, What Gets You Up in The Morning?

What Are the Different Types of Public Relations Jobs?

The field of public relations offers a lot of exciting opportunities for recent grads who are interested in learning about media relations and enthusiastic about helping companies promote their brands. If you’re considering a career in public relations, you might be wondering about the different types of PR jobs and trying to get a sense of which one is right for you.

Here are some of the most common roles within public relations.

Publicist

A publicist is typically the role people think of when they think of a PR professional. Based either an agency or on an in-house team, publicists work directly with clients to help develop and execute their brand strategy. They are also responsible for coming up with publicity campaigns and identifying the best ways for clients to promote their brands to the press and to their customers. Many publicists also work with celebrities to promote their personal brands and professional projects.

Copywriter

Another role that can be part of an agency or in-house team, a copywriter is responsible for writing publicity and marketing materials on behalf of clients. This can include everything from press releases to blog posts and is usually done in accordance with a public relations strategy created by the PR team. In addition to writing different types of copy, copywriters are also responsible for maintaining a consistent brand voice and identity across multiple channels at the same time.

PR specialist

Acting as the first point of contact for media outlets, a PR specialist is responsible for generating positive press coverage for clients by developing relationships with journalists and coming up with relevant story pitches. In order for these pitches to be successful, they have to serve two functions: 1) They need to resonate with journalists by being newsworthy items and 2) They need to represent the client in a positive light.

Social media manager

A social media manager is another potential role on a public relations team. This position can be based either at an agency (working on multiple client accounts) or an in-house team (managing the social channels of a particular company). Working to promote the brand on various social media channels such as Facebook, Twitter and Instagram, the social media manager is responsible for creating engaging content, interacting with the brand’s community and measuring the success of various campaigns.

Spokesperson

Acting as the face of the brand, the spokesperson is responsible for making statements on behalf of the company. This role is generally part of an in-house communications or PR team and is tasked with handling interview requests, making TV appearances and responding to any criticism the company might face.

The world of PR offers many great opportunities for those interested in developing exceptional communication skills and helping companies to build and maintain their public images. The best way to know which of these opportunities is right for you is by taking on an internship and getting some hands-on experience.

Next, get more career tips for internships and entry-level jobs such as the Top 10 Things You Should Look For in a Company and find answers to common interview questions such as What Are Your Strengths?