Tag: Media & Communications

What is a Social Media Manager?

 If you’re passionate about media trends and spend most of your time on Instagram, Snapchat and Facebook, you may be thinking about turning your love for social media into a career. The good news is that social media is one of the fastest-growing industries around and there are plenty of career opportunities available for those who are passionate about working in this field. A few of the most popular social media jobs include being a digital strategist, a community manager or a social media manager. Although these roles have several things in common, such as understanding how to engage an audience and create positive buzz around a company, if you’re interested in fully developing and managing the voice of a brand, then becoming a social media manager is the role for you.

We recently sat down with Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, to learn more about what it means to be a social manager and to get some tips on how to do it right.

What does a social media manager do?

A social media manager develops a company’s social media strategy and manages their social channels. This often includes Facebook, Instagram, Twitter, Snapchat, YouTube and Pinterest. In addition to being the voice of a brand, social media managers analyze the results of their campaigns by tracking engagement metrics such as likes, clicks and shares.

What are some of the responsibilities of a social media manager?

The primary responsibilities of social media managers include crafting engaging posts, analyzing campaign performance and communicating with people via the company’s social channels. For example, Juliette’s day-to-day responsibilities include making sure that the company voice is always consistent and that there is a strong community feel across all Birchbox’s social platforms. “I’m leading our entire social media strategy and figuring out how we can combine our marketing messages and make our community fall in love with us,” she explains. Working on those two things in tandem means always being aware of what users are looking for in a brand and being able to deliver that on all channels simultaneously.

What are some of the challenges social media managers face?

Since social media relies heavily on timely, relevant content, staying on top trends can be challenging. It’s what Juliette describes as a “24/7” job because it requires you to know what’s trending on your channels (and in your industry) at all times. One of the other challenges social media managers face is understanding how to use metrics effectively and how to optimize campaigns based on those metrics. But if you’re afraid that these challenges make social media management overwhelming or boring, don’t be. Juliette’s favorite part of her work at Birchbox? “Playing and experimenting all the time,” she says.

As a rapidly growing and changing field, social media is a great career path for those who are excited to uncover new trends and capitalize on them. If this sounds like a job you’d be interesting in taking on, then becoming a social media manager might just be for you.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for In an Internship and find answers to common interview questions such as Why Do You Want to Work Here?

How to Get Into Advertising

If you’re a marketing or advertising major you’re likely thinking about your career path after graduation. To find out more about what it’s like to work in advertising, we visited the New York offices of McCann Worldgroup, one of the oldest and largest advertising agencies in the world and talked to Cristina Pansolini, one of the agency’s brand strategists. During our chat, Cristina shared her insights about the advertising world and offered some helpful tips for how students and recent grads can get started in the industry.

Here are some of the things you need to know about working in advertising.

What is an advertising agency?

“All the ads and commercials you see have an advertising agency behind them,” Cristina explains.“The agency basically helps a brand decide how they want to look to consumers out in the world.” From brainstorming ideas to implementing campaigns, ad agencies are responsible for helping brands discover their unique value and put their best foot forward with consumers.

What are all the different roles at an ad agency?

According to Cristina, there are three main client-facing positions: account executives, brand strategists and creatives. Account executives are responsible for managing the day-to-day relationships with clients, including making sure that timelines and budgets are adhered to and that clients are happy with the results of their campaigns. Brand strategists like Cristina also interact with clients and they’re responsible for helping brands determine how they want to represent themselves to customers. “I help determine the strategy for brands to come to life,” Cristina explains, emphasizing that the process is all about taking ideas and executing them in an engaging, effective way. Lastly, there are creatives, the people responsible for writing engaging copy and designing graphics to capture a brand’s look and feel. Although each of these positions plays a unique role in how campaigns come to life, the interaction between them is what allows agencies to consistently deliver effective, creative solutions to their clients.

What is the culture like at an ad agency?

“It’s pretty casual,” Cristina explains, emphasizing that working at an ad agency is definitely not as fast-paced or exciting as a show like “Mad Men” makes it out to be. “There are definitely no suits and ties though a lot of people care about fashion and are trendy.” As far of the atmosphere of the office goes, that’s pretty fun and casual too. “Socializing is definitely big. We have a ping-pong table and a pool table. And it’s definitely very young. Even the older employees have a young spirit,” she says.

How does a recent grad or college student get a job at an ad agency?

According to Cristina, most advertising executives land their jobs by going the internship route. “I would say that 90% of the people who work here got in through an internship,” she says. The key is to find a good internship and then capitalize on the opportunity by working hard and going the extra mile.

Pro Tip: Timing is also important. Ad agencies like McCann recruit full-time employees from their crop of summer interns and they make sure to hire interns who are recent graduates. “It’s kind of a trail run and they’ll be able to determine if they’re going to hire you by the end of the summer,” Cristina explains. Her advice: Take your internship seriously and make the most of every moment you have there.

Working in advertising is an exciting chance to come up with creative ways for companies to connect with consumers. It’s also an opportunity to work as part of a dynamic team like the one at McCann. If you think a job in advertising might be for you, take Cristina’s advice and test it out by applying for relevant internships in the field. And who knows? One of them might just get you your dream job after graduation.

Next, get more career tips for internships and entry-level jobs such as How to Write a Resume That Stands Out and find answers to common interview questions such as What Gets You Up in the Morning?

How to Become a Social Media Manager

 If you spend hours crafting your Snapchat story and have an interest in capitalizing on media trends, becoming a social media manager might be the job for you. What is a social media manager? It’s a role that allows you to be the voice of a company on social media, building the brand and the personality of the organization. Sound good? Before you start looking for a social media internship or entry-level job, here’s what you need to know about working in this industry.

What is a social media manager?

A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies.

According to Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, the role is “the perfect combination of storytelling and analytics.” Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.

What skills do you need in order to become a social media manager?

Social media management requires creativity and an analytical brain. The type of person who does best in this role possesses the following skills.

Communication

Crafting engaging posts is a key part of this role. This means writing copy that resonates in the brand voice and adapting that copy to fit different platforms. Whether it’s a tweet or a Facebook post, your writing should appeal to as many users as possible.

Creativity

Being creative and taking chances is also important. “There is a ton of room for experimentation in social media. The key to being successful is trying anything and everything and understanding what sticks,” Juliette explains. This means brainstorming new strategies and testing them out to find the ones with the highest impact.

Analysis

Social media managers also have to be analytical. “You have to understand metrics and be able to see what’s working and what’s not,” Juliette says. This is because social media relies heavily on analytics in order to test different ideas and find the best ways of communicating with users. You’ll also need to have experience with programs like Microsoft Excel and Google Sheets to record and analyze the metrics provided by each of the channels you manage.

Customer Service

Last but not least, social media managers have to be well-versed in customer service. Social media platforms are often the first point of contact for many customers of big brands like Birchbox, so finding ways to address problems and highlight successes is one of the key parts of this role.

Pro Tip: Graphic design is another key skill for social media managers and knowing your way around Photoshop and Canva will make you stand out from the pack. If your design skills could use some help, try taking a free online class at places like Khan Academy or Open Learning.

How do you get started in the industry?

One of the key steps to landing a job in social media is to build your own social media brand. “Having your own social media presence is really important,” Juliette explains. This is something she looks for when hiring new members of her team at Birchbox. Your social accounts will serve as your digital portfolio, showcasing your creativity and communication skills for potential employers. To build your social media brand effectively, make your accounts public and make your voice a mix of professional and fun. Above all, be authentic. This is one of the key tenets of social media and something that companies strive to do when developing and maintaining their brand voice.

Once you’ve established a social media presence, offer to help businesses with their social media accounts. Start small and focus on building a portfolio and tracking success by measuring engagement and growth across platforms. After you have some experience under your belt (and some impressive numbers to share) apply for paid and unpaid internships or freelance projects within the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether a social media job is a good fit for you.

 

Next, get more career tips for internships and entry-level jobs such as How to Answer Top Interview Questions and find answers to common interview questions such as What Gets You Up in the Morning?.

What is it Like to Work at an Ad Agency?

If you’re an advertising major or a “Mad Men” fan, you may be wondering what it’s like to work at an ad agency. To find out, we visited the New York offices of McCann Worldgroup, one of the largest and most established advertising agencies in the world. While there, we sat down with Brand Strategist Cristina Pansolini to find out what an ad agency does and talk about some of the most common facts and myths of advertising.

Here’s what it’s really like to work at an ad agency.

Is working at an ad agency a fun and glamorous experience?

According to Cristina, there’s definitely some truth to the “Mad Men” representation of the industry. “I would say the socialization is pretty accurate. Everyone’s hanging out all the time and there’s definitely a creative, fun vibe like there is on the show,” she says. This vibe helps the team come together to brainstorm and develop innovative campaigns for their clients. For a big agency like McCann, this means working on campaigns for clients of all sizes including corporations, startups and everything in between.

How long does it take for a campaign to go from inception to implementation?

Because each campaign is different, it’s important to distinguish the type of campaign you want to create before you can identify the timeline for implementation. Cristina explains that “A brand campaign (which is related to what the brand stands for) can take six months from start to finish.” This includes everything from establishing the look and feel of the brand to creating ads designed to increase the brand’s presence. Product and social campaigns however, are faster to develop. “A product campaign, which is a focus on something specific the brand sells, that can take three to four months to launch, and social campaigns can take anywhere from a week to three weeks,” Cristina says.

How does the team brainstorm new campaigns?

Brainstorming is one of the key parts of advertising and finding ways to do it effectively is really important. According to Cristina, a lot of what makes brainstorming such a fun process at McCann is the layout of the office itself. “We have whiteboards and corkboards across most of the walls and most of the meeting rooms. If inspiration strikes, we just start writing down ideas,” she explains. This makes the process a collaborative one and ensures that brand strategists and account executives are able to work through ideas and presentations as a team, coming up with the best possible solution for each client.

How do you balance working on multiple accounts at once?

One of the challenges of working for an ad agency is balancing multiple accounts at once while ensuring that senior leadership is happy with the results. “Most people work on two to three brands, depending on the size,” Cristina explains. Delivering successful campaigns is all about listening to what the client needs and being able to offer them solutions that will help them put their best foot forward with consumers. Although this may sound challenging, Cristina emphasizes that it’s been a great learning experience and one that has helped her learn the ins and out of the advertising industry very quickly.

Working for an ad agency definitely has some glamorous perks but it’s also a great place to develop new skills and take on interesting challenges. If you think an ad agency job might be right for you, be sure to test it out by applying for paid and unpaid internships in the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether an advertising job is a good fit for you. And who knows? You might just land a job at a great agency like McCann.

Next, get more career tips for internships and entry-level jobs such as What is a Chronological Resume? and find answers to common interview questions such as If I Asked Your Friends to Describe You, What Would They Say?

What is a Journalist?

A popular career path for those interested in writing and digital media, journalism offers recent grads the opportunity to learn about all aspects of news-focused writing in areas including politics, travel and lifestyle. If you’re considering becoming a journalist, you might be wondering what this career path entails and whether it could be a good fit for you.

Here are some of the key things you need to know about being a journalist.

What is a journalist?

Working for a newspaper, magazine or news outlet, a journalist is someone who reports on current events by gathering relevant information and then presenting that information to the public. Depending on their specialty, journalists can be writers, TV reporters, photo or video journalists, each using their specific medium to craft engaging stories that resonate with the public while delivering important information.

What does a journalist do?

From covering the latest news at New York Fashion Week to reporting on presidential elections, journalists are responsible for identifying topics that are important to the public and then coming up with well-researched stories on those topics. A broad field that covers many specialist areas — including technology, politics, breaking news, entertainment and lifestyle — journalism is essentially a form of storytelling based on facts and information.

What are the challenges of being a journalist?

A notoriously fast-paced field, journalism definitely has some challenges. These include long hours (after all, news never sleeps), high competition for jobs and a constantly-shifting media landscape that requires journalists to consistently learn about new technologies and new forms of reporting. In addition to these challenges, journalism is also not a very high-paid profession — at least not in the beginning — meaning that journalists often work long hours without much financial reward.

What are the benefits of being a journalist?

Although journalism definitely has its fair share of challenges, it also has a lot of benefits including the excitement of being among the first to know when a big news story is about to break, the potential to travel in order to cover a story and the chance to meet exciting and interesting people from all over the world.

What is a typical salary for a journalist?

A typical entry-level journalist salary is approximately $36,000, with senior reporters typically earning upwards of $70,000 and senior-level editors — such as managing editors and executive editors — earning upwards of $90,000.

An exciting and rapidly evolving field, journalism has a lot to offer recent grads. The best way to find out if being a journalist is right for you is by doing an internship and getting a hands-on feel for the role.

Next, get more career tips for internships and entry-level jobs such as How to Set Great Internship or Job Goals and find answers to common interview questions such as What Motivates You?

How to Get an Ad Sales Job

If you’ve been studying marketing or advertising throughout your time in college, you likely already know a bit about the important role that ad sales plays in the digital media landscape. Even if you don’t, you might be interested in working for a great digital platform and are curious about how you can get your foot in the door.

To find out the ins and outs of advertising sales, we filmed a video interview with Snapchat Creative Strategist Sam Goodman and got some great advice on how recent grads can get started in the industry.

What does it actually mean to be in ad sales?

“There are a lot of different ways that you can be involved in ad sales. You can be involved in advertising on the brand side, at an agency, or for a publisher or platform,” Sam explains. In fact, because ad sales involves selling advertising space on websites and social media platforms, it’s one of the most integral parts of the digital media industry and a key entry point for those interested in working in a dynamic and innovative field.

How do you get into ad sales without any experience?

Getting started in ad sales without experience might seem intimidating at first, but it really doesn’t need to be. According to Sam, the key is being persistent. “If you’re passionate about it, that will show in any interview,” he says, emphasizing that you can learn a lot from reading trade publications like Ad Age and Digiday while you’re still in college.

Pro Tip: Sam also suggests doing internships and taking on brand ambassador roles to advertise local and national businesses on your campus. This will give you a great sense of what it means to represent a brand and help you build your knowledge base so that you can land a full-time position.

What are the main entry-level roles in ad sales?

“Planners tend to be good entry-level points, both on the publishing side and on the agency side,” Sam says. And the great news is that these roles are among the most popular in the field, meaning that there are plenty of opportunities for you to find a position right out of college.

If you really want to learn a lot as quickly as possible, Sam recommends going the agency route. “You’re going to get a good understanding of everything, both working with a brand and working with a publisher. From there you can jump off and figure out what it is that works best for your skill set,” he says.

How can recent grads make themselves stand out to hiring managers?

Although there is a lot of competition in ad sales, Sam emphasizes that it’s definitely possible to stand out from the pack. The key is going the extra mile. “It can be as simple as sending a handwritten thank you note. You’d be amazed how far those go,” he says, explaining that it shows a level of dedication most people don’t have.

The real secret however, is getting creative. “You can find unique ways to use the platform that you’re applying to,” Sam explains. “At Snapchat, we recently had an interviewee drop a thank you geofilter over the office the day after interviewing.” Needless to say, the candidate made a great impression by not only going above and beyond what was expected, but by also showing that she understood the platform and how to use it effectively.

Finally, what’s the one piece of advice all college students and recent grads need?

Although ad sales has its own unique characteristics and challenges, there’s one piece of career advice that definitely applies to all students and recent grads: Don’t waste your time. “College is a unique point in our lives where we have resources available and time available to do a number of things,” Sam explains. “Try to find something you’re passionate about, experiment a little bit and make sure that you take advantage of your time on campus.”

As a rapidly growing part of digital media, ad sales offers fantastic opportunities to build your skill set while also learning more about an innovative industry. The key to landing an ad sales job, especially at a great platform like Snapchat, is to learn as much as possible about advertising while also representing your skills and experience effectively in an interview. And above all, don’t be afraid to get creative. This will help you stand out to employers and be at the top of their minds when they’re ready to make an offer.

Next, get more career tips for internships and entry-level jobs such as The Ultimate Guide to Interviewing for an Ad Sales Job and find answers to common interview questions such as Are You Willing to Travel?

What Does a Day in the Life of a Social Media Manager Look Like?

If you’re thinking of becoming a social media manager, you might be wondering what your daily schedule will look like. Will you be spending all day posting on Facebook and Instagram? How much time will you need to dedicate to analytics and reporting? To help you understand the day-to-day experience of working in social media, we decided to break down the tasks social media managers tackle each day, focusing on both the more popular parts of the job and some you might not know too much about.

Here’s what the schedule of a social media manager looks like:

Morning: Checking Channels, Scanning News Sites, Creating Social Posts

Since social media runs on a 24-hour cycle, it’s important for social media managers to be aware of what’s going on with their channels at all times and to be on top of current news trends. “A lot of people think I’m just painting my nails and Snapchatting all day, but there’s so much more to it than that,” explains Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox.

Checking channels

For most social media managers, the day begins with a quick check on what’s going on with all of the company’s social channels. If there are any questions or comments that require immediate responses, these are typically taken care of first thing in the morning.

Scanning news sites

Once all of the company’s channels have been checked and questions answered, social media managers normally scan news sites for breaking news stories or trending topics related to the specific industry the company is a part of.

Creating social posts

Having a handle on the day’s news is especially useful for crafting engaging posts, which is the next item on the agenda and usually wraps up a social media manager’s morning. Although this part of the day usually only takes 2-3 hours it’s one of the most important because this is the part that the brand’s community actually sees.

Afternoon: Analyzing Campaign Performance, Planning, Meetings

With social posts out of the way, social media managers generally spend the afternoon analyzing campaign performance and developing new strategies and campaigns.

Analyzing campaign performance

Tracking campaign performance is one of the keys to ensuring successful outcomes. In order to get a sense of how these campaigns are performing, social media managers use a mix of different analytics tools designed to measure engagement such as likes, shares and clicks. In turn, these factors correlate to website traffic and customer acquisition which directly affect a company’s revenue.

Planning

Strategizing and planning are two of the key areas of any social media job and something that social media managers always focus on. This part of the day generally includes creating content for current social media campaigns or planning out new strategies to test on both existing and emerging platforms.

Meetings

Another key part of a social media manager’s day, and one that often goes hand in hand with planning, is attending meetings. These meetings are generally focused on ensuring that the company’s messages are consistent across all of its channels and that the social media strategy takes into account things like new product launches and company news.

As an innovative and fast-growing industry, social media offers great opportunities to represent a brand. In order to do that well, “It’s important to be able to wear many different hats and be really scrappy,” Juliette explains. By having a clear idea of what to expect in the role, you’ll be able to position yourself to land a job at a great brand like Birchbox. And when you’re ready to prepare for the interview, we have some great interview advice to help you put your best foot forward.

Next, get more career tips for internships and entry-level jobs such as 5 Things You Must Do to Prepare for Your Video Interview and find answers to common interview questions such as Are You Willing to Relocate?

The Ultimate Guide to Interviewing for an Ad Sales Job

Whether you’ve studied advertising throughout your time in college or it’s a field that you’ve recently discovered, if you’re trying to get involved in ad sales you may be looking for advice on how to nail your interview. We recently sat down with Snapchat Creative Strategist Sam Goodman to film a mock interview and get the inside scoop on impressing hiring managers and ensuring that you come across as knowledgeable and confident during your interview.

Here are his top tips for what to do in an ad sales interview.

1. Dress for the company you’re interviewing for

“In any interview situation and especially in ad sales, it can be nerve-wracking to figure out what to wear,” Sam explains. However, it doesn’t have to be that way. “It’s totally normal to email the recruiter and ask them what the dress code for the office is and then get a feel from there,” he assures us. One key thing to note is that ad sales is a casual environment so wearing a suit will automatically make you stand out (and not in a good way). Instead, focus on wearing something that fits into the business casual category such as slacks and a button-down shirt for men or nice pants and a blouse for women.

2. Keep your resume to one page

The second key thing Sam suggests is keeping your resume to one page. “I recommend optimizing the experience you have towards the interview you’re going in for and keeping it within a page maximum,” he says. This is especially important for recent grads who don’t often have significant professional experience. By keeping your resume short and focused, you’ll be helping hiring managers see both your skills and your potential.

3. Keep your “About Me” to under 60 seconds

Being able to give a concise description of your background is a great way to engage the interviewer and give them a sense of who you are both personally and professionally. In addition to telling the hiring manager where you’re from and what you’re studying in school, be sure to offer solid examples and to focus on facts that relate to the industry or to your previous academic and internship experiences.

4. Relate your experiences back to the role you’re interviewing for

Few things are as important during an interview as being able to relate your experiences back to the position you’re interviewing for. This important for two reasons: 1) It lets hiring managers know that you understand the role and have a good sense of how your skills will match the company’s needs 2) It shows that you’re engaged in the interview process and able to talk about your experience in a relevant, articulate way.

5. Don’t be afraid to ask clarifying questions

Asking clarifying questions is another key factor of a successful interview. These types of questions will help you understand exactly what the interviewer is asking and to give answers that will resonate with them. Although asking clarifying questions might seem a bit intimidating, you shouldn’t be afraid to do it. In fact, hiring managers really appreciate it when you clarify the question because it shows that you care about answering the question well.

6. Give examples of how you can manage big personalities

Whether you’re working for an agency or a publisher, one of the main day-to-day challenges of ad sales is being able to manage lots of competing needs and personalities. This is something that Sam asks about when interviewing candidates at Snapchat and a skill he emphasizes as being key to any ad sales job.

7. Make sure your passion shines through

Passion is important for any position, especially a client-facing one where you’ll be serving as the face of the brand. A great way to show this passion is by giving specific examples of things you’ve done to turn one of your visions into a reality. For example, have you developed a specific program at your school to benefit students or led your sorority in fundraising for a charity? This is the time to mention that.

8. If you need more time, repeat the question before answering

Repeating the question back is a great way to buy yourself some time during an interview, particularly if you encounter a question you weren’t prepared to answer. Added bonus: Framing the question clearly in your mind will help you come up with a more targeted, focused answer.

9. Be honest when talking about your passion and excitement for the company

Showing sincere excitement about a company is a great way to demonstrate your enthusiasm for a position and to show that you’re a cultural fit for the role. “Whether you’re interviewing at a brand, an agency or at a publisher, make sure you understand how it works so that you can speak confidently,” Sam advises. This will ensure that your passion shines through and that the interviewer knows how excited you are about the role.

10. Do your research and find examples to reference

Doing your research is key when interviewing for any position but it’s especially important for something like ad sales where you’ll likely be asked about specific ads that you think are working well. “If you’re interviewing for an advertising role at any company, you should really be doing a lot of research on the app to take note of advertising,” Sam explains. Another key piece of advice: “You should make note of going into each part of the app and trying to identify advertisements that you can speak to as examples.”

11. Pick a relevant brand and give specific examples of what they do well

If you’re asked to give an example of a company that is doing great things in the digital space, focus on one that is developing innovative campaigns while also building a strong community around their brand.

Pro Tip: Although you may be tempted to offer the brand you’re interviewing with as an example, don’t. This will come across as insincere and also show that you’re not fully up to speed on what’s going on in the digital landscape.

12. Be yourself and show your personality

Being yourself is key in any interaction with a potential co-worker or manager, but it’s especially important during your interview where you’re trying to assess whether the role will be a good fit for you. On the interviewer side, Sam emphasizes that when he interviews candidates for Snapchat, he wants to make sure that he looks for people who will be a good fit for the company culture as well as for the role. “You want to check that this person is going to fit well on your team, that they’re going to meld into the culture nicely,” he explains.

13. Ask questions! Have a few prepared so you don’t get stuck

“Anytime you go into any interview, and especially in advertising, it’s super important to come prepared with a few questions,” Sam says. “Whether it’s about what the daily role will look like or what the interviewer thinks of his or her current role, you need to have a few questions to prompt further conversation and to show that you’re engaged.” When preparing your questions, think about what you’d most like to know about the position or the company and lead with that.

Pro Tip: If you really want to end the interview on a high note, ask the hiring manager about their best moment at the company. This is a great way to get them to reflect on what they love about their job and a perfect way to wrap up the interview.

14. Ask for contact information and send a thank you email

“Thank you notes are probably one of the most key pieces of follow-up to any interview,” Sam says. In fact, thank you notes are a great way to remind hiring managers about your good qualities and to let them know that you appreciate their time. Best of all, thank you notes will make you stand out. “A lot of interviewers and a lot of hiring managers especially focus a lot on the thank you note,” Sam emphasizes. So be sure to send one as soon as possible, preferably the same day.

Interviewing for a position in ad sales is a great way to test out the waters and see whether a career in advertising would be a good fit for you. Although it may seem a bit intimidating at first, by doing your research, knowing what other brands are doing and being confident in your answers, you’ll be sure to nail your interview and maybe even land a job at a great company like Snapchat. One final piece of advice from Sam: Be yourself. “Because that’s who you are and that’s what sets you apart in any interview.”

Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as Why Do you Want to Leave Your Current Job Or Internship?

Common Tools for Social Media Managers

If you’ve already found out tips on how to become a social media manager from Birchbox’s Juliette Dallas-Feeney, you know that working with social media involves more than just a knack for posting funny memes. It also requires an understanding of the social media landscape and an analytical mind. Whether you’re applying for a paid or unpaid internship or an entry-level job, there are several tools that can help you measure stats accurately and consistently in the fast-moving world of social media. These tools can also help you maximize engagement across different channels and get the best results for your campaigns.

If you’re thinking about applying for a social media role, familiarizing yourself with these tools will help you demonstrate knowledge of the field during the interview.

Here are some of the most common tools you’ll need when entering this field.

1. Google Analytics

One of the best and easiest ways to track the performance of your social campaigns is Google Analytics. This free analytics service is easy to integrate into any website and offers comprehensive reporting for website traffic, including audience insights and geographic breakdowns of where your traffic is coming from.

Why it’s important: Social media managers use Google Analytics to keep track of which pieces of content are performing well on various social channels and how those channels are driving traffic to their websites. The service (which has a paid component with even more in-depth insights) is one the best ways to stay up-to-date on how your site and social media accounts are performing, making it easy to test different strategies and track results.

2. Hootsuite

One of the most established tools for social media management, Hootsuite makes it easy to create, schedule and track social posts across different platforms. Hootsuite is most commonly used with Facebook, Twitter, Instagram and LinkedIn although it has the ability to connect with a total of 35 social networks. This makes it a one-stop shop for social media management, letting you manage all of your accounts in one place.

Why it’s important: Hootsuite allows you to schedule and analyze your social posts as well as create custom reports that you can use to track campaign performance. In addition to making it easy to see all of your social accounts in one place, the tool also acts a social-listening device, offering you real-time information on trending topics that you can leverage to boost engagement.

3. Facebook Insights

A great tool for any social media manager, Facebook Insights makes it easy to measure things like reach, engagement, clicks and shares. The interface also lets you generate reports for individual time periods so that you can get an accurate idea of trends for a specific month or quarter. As an added bonus, Insights shows you pages similar to yours, making it easy to capitalize on new social trends in your specific field.

Why it’s important: Since Facebook is the single-highest traffic driver for websites across almost every industry, social media managers rely on Facebook insights to understand how audiences are engaging with their content and create strategies for maximizing the impact of their campaigns.

4. Facebook Ads Manager

Facebook Ads Manager is one of the most important tools in any social media manager’s toolbox. This service makes it easy to create, run and track ads on Facebook, ensuring maximum engagement with your target audience.

Why it’s important: Social media managers use Facebook Ads Manager to increase engagement and boost traffic to the company’s website. This can be done by boosting existing posts or creating sponsored ones to engage new users and increase visibility. Best of all, Facebook offers tools to manage spending and track ad performance.

4. Buffer

Like Hootsuite, Buffer is a social media tool that allows you to schedule, publish and analyze posts on multiple social platforms at once. Another freemium service (that offers additional services for a premium fee), this is a wonderful alternative to Hootsuite, offering increased flexibility with scheduling and the ability to manage your social channels from one place. Buffer also has an innovative creative tool that lets you turn quotes into images, driving more engagement to your posts.

Why it’s important: Every expert has their preferred tools and some social media managers prefer Buffer’s interface and analytics tracking platform to the one offered by Hootsuite. The only way to know which one is right for you is to try both and see what fits your needs.

Pro Tip: Since different companies use different scheduling and tracking tools, having in-depth knowledge of several social media management services is likely to impress hiring managers and get you noticed as a serious candidate.

5. TweetDeck

While Hootsuite and Buffer offer a multi-channel solution for social media management, TweetDeck offers a specialist solution specifically for Twitter. This is an awesome tool if you’re focused on your brand’s Twitter presence since it allows you track trends, measure engagement and post from multiple Twitter accounts at once.

Why it’s important: Owned directly by Twitter, TweetDeck offers a seamless way to manage Twitter accounts on a large scale while also providing the most accurate analytics for this channel.

6. Canva

Over the course of the past two years, images have become increasingly important on social media. Posts with images currently drive 94% more traffic than posts without images. As a result, many social media managers are finding themselves learning graphic design with services like Canva.

Why it’s important: Canva takes the guesswork out of creating great graphics by offering templates that are easy to customize and share. It’s also a wonderful first step to learning more complicated design programs like Photoshop and InDesign. Added bonus: Knowing the basics of design will give you an edge over other candidates.

Working in social media involves a unique blend creativity and metrics-driven strategy. In order to maximize the impact of your campaigns, and land a job of your own, it helps to have the best tools at your disposal.

 

Next, get more career tips for internships and entry-level jobs such as How to Take an Exit Interview and find answers to common interview questions such as What Are Your Weaknesses?

How to Be a Successful Social Media Manager

Working in social media requires a mix of creativity, analysis and knowledge of media trends. In fact, according to Birchbox’s Senior Social Media Manager, Juliette Dallas-Feeney, combining these three things effectively is the key to a successful career in social media. “You have to be creative and thoughtful and be able to adapt quickly because it’s such a fast-moving industry,” she explains. The best way to do this is by having in-depth knowledge of your channels and maximizing their potential through the effective use of testing and analytics.

Here are some things to focus on if you want to maximize success.

1. Be an expert on your social channels

Being successful as a social media manager starts with knowing your channels. This means understanding the most effective use of each channel and setting goals that are specific to each one. For example, if Facebook is the biggest traffic driver for your website, knowing what drives engagement on this channel (and how to capitalize on that) should be your main priority.

Pro Tip: Knowing what doesn’t work is just as important as knowing what does work so be sure to keep a close eye on your campaigns and optimize your results by testing.

2. Know what your competitors are doing

As well as being an expert on your own channels, being successful means knowing what others in the space are doing. Are they designing campaigns based on trending news stories or using paid ads in a specific way? Those are both great things to be aware of. Although you don’t need to imitate your competitors, it’s important to understand what they’re doing and why. This will give you a sense of how to streamline your own campaigns and what you should be testing on your channels.

3. Set aggressive but realistic goals

Once you have a full understanding of your channels and your competitors, the next step is setting goals that are aggressive but achievable. In order to do that, it’s important to understand how your channels are performing and to develop goals based on previous performance. For Juliette and the Birchbox team, this means focusing on engagement as their primary goal. “Our main goal is to be engaging as many people as possible every single day,” she explains, emphasizing Birchbox’s interaction their community. Doing so will not only improve your relationship with your existing community but will also help the continued growth of the brand.

4. Use analytics effectively

Few things are as important for optimizing social campaigns as understanding what’s working and why. “There’s a ton of room for experimentation in social media and that’s really key to being successful,” Juliette says. The best way to experiment effectively is by tracking every test you run and using metrics from analytics tools like Google Analytics and Facebook Insights to optimize your campaigns as needed.

5. Learn the basics of graphic design

Although graphic design skills aren’t a “must-have” for a position in social media, having them will definitely help you do your job more effectively, particularly since graphics are becoming increasingly important for engagement. This means using tools like Canva or Buffer to design graphics that can be used across all of your social channels and creating unique memes and gifs to show off your brand’s unique personality.

Although there’s no magic formula for being a successful social media manager, by following these steps you’ll be sure to maximize engagement and increase awareness for your brand.

Next, get more career tips for internships and entry-level jobs such as 5 Things You Must Do to Prepare for Your Video Interview and find answers to common interview questions such as Are You Willing to Relocate?