What Does a Day in the Life of a Journalist Look Like?

From covering breaking news to researching features, journalists have a lot of variety in their day-to-day work. If you’re thinking of becoming a journalist, you might be wondering what a day in the life of a journalist looks like. Are you likely to spend most of your time writing or will you be conducting a lot of interviews. The answer will depend on your specific role but most journalists do a combination of the following things:

Staying on top of news trends

Since journalism is all about what’s happening in the moment, one of the key parts of any journalist’s day is to stay on top of news trends by checking newswires such as the Associated Press or Reuters and social media platforms such as Twitter and Facebook. Doing this throughout the day allows journalists to come up with and editorial plan and assign reporters to stories that need to be covered.

Researching stories

Once a journalist has their assignment, they’re responsible for conducting in-depth research into the story. This includes identifying potential sources, fact checking numbers, dates and other important pieces of information and doing contextual research to find out related news items that should be referenced in the final piece.

Interviewing people

Another important part of a journalist’s day is to go out and interview people. This can include talking to voters outside of a polling station when covering an election, interviewing medical experts about a new advancement in medicine or chatting with a celebrity about their latest film. Whatever the context of the story, journalists are responsible for getting the information straight from the source and then synthesizing this information into a story that they can share with the public.

Writing and editing

After researching the story and conducting interviews, journalists spend time identifying the key points of the story and creating a structure for it. They then use the information they’ve gathered to add detail and color to the story and to make it as informative as possible before sending it to an editor for review and publication.

An exciting and challenging career path, journalism offers recent grads the opportunity to be at the frontline of breaking news while also helping them develop engaging storytelling skills. To find out if being a journalist is right for you, consider doing an internship with a news or media outlet.

Next, get more career tips for internships and entry-level jobs such as Getting an Entry-Level Job With No Experience and find answers to common interview questions such as What’s Your Dream Job?

How to Land a Job in Technology Sales

With its high rate of growth and reputation for innovation, the technology field has a lot to offer recent grads who are passionate about working with emerging technologies. One of these opportunities is technology sales, an area of the industry focused on connecting customers with great tech solutions. To learn more about technology sales and get some tips on how recent grads can get their foot in the door, we asked the team at Dell to tell us what they look for in an employee and what you can do to stand out from the crowd.

Here are the steps you need to take if you want to get a job in technology sales.

1. Learn as much as you can about the technology industry

The first step to landing a job in any industry is to be knowledgeable about that industry. If you want to work in the tech field, this means knowing what technologies are most relevant and what companies are key players in the space you want to work in. The best way to develop this knowledge is by reading as much as possible about the tech industry and getting a sense of current trends. Sites like TechCrunch and Forbes Tech offer a lot of great insights into all aspects of the field and can help you get informed about new and emerging technologies and market trends. Taking relevant classes during your time in college, particularly business and marketing classes, is another way to gain this knowledge since it will give you an understanding of how products are marketed and sold.

2. Develop your sales and communication skills

In addition to learning about the tech industry, another key step to getting hired is to develop your sales and communication skills. You can do this by becoming a campus rep or brand ambassador during your time in college. This will give you a chance to connect with other students on your campus, helping you grow your professional network, and it will also give you a sense of the best way to market products directly to consumers. An integral part of a technology sales job, these skills will come in handy as you’re establishing connections with new clients and helping them find the solutions that are right for them.

3. Intern with a technology company

Once you’ve learned all you can about the tech field and developed your core skills, it’s time to gain hands-on experience by interning with a tech company. Companies like Dell are a great place to work because they have a range of different internship and co-op opportunities that are designed to help you get on-the-job training while also preparing you for the next step in your career. The Dell University Relations program focuses on connecting undergrads with those opportunities and giving them the training they need to succeed. “There’s a big focus on development,” explains Marie Moynihan, Dell’s Vice President of Talent. “We place a lot of emphasis on feedback, coaching and individual development plans which create an environment of continuous learning.” With these initiatives in place, interns are able to make the most of the experience and often transition to full-time roles after graduation.

4. Know what recruiters look for

The final piece of the puzzle is knowing what recruiters look for. This is usually a mix of skills and industry knowledge along with a passion for the field. Being able to demonstrate that passion and being enthusiastic about the opportunity to learn more about the industry will go a long way toward impressing recruiters. Beyond that, it’s about demonstrating what you can bring to the table and how your unique skills and personality will make you an asset to the team.

By following these tips and developing your skills and experience, you’ll have no problem finding a technology sales opportunity that’s right for you.  

Top 5 Tools for Digital Marketing

When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively.

Here are the five common digital marketing tools.

1. Social media platforms

A common part of any integrated marketing strategy, social media platforms like Facebook, Instagram and Snapchat are a great way for marketers to engage with their audiences and generate buzz around their brand. In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing. These include Facebook Ads Manager, which allows marketers to run ads and track ad performance. As an added bonus, social media management tools like Buffer and Hootsuite also integrate well with these platforms, making it easy to schedule social posts and measure engagement.

2. Design tools

Another key part of digital marketing is design and this is especially common when it comes to creating ads and content like social media posts and blog posts. Because digital marketing is such a design heavy field, doing it effectively wouldn’t be possible without design tools like Canva and Photoshop, programs that allow those without extensive graphic design skills to add dynamic images to their content.

3. Analytics tools

Another set of helpful tools for digital marketers are analytics tools. These include everything from Google Analytics (designed to track stats for web traffic to a particular site) to social media analytics tools like Facebook Insights and Twitter Analytics which provide metrics related to engagement and help marketers optimize their campaigns. For measuring stats on the backend of a site (particularly related to conversions, sales and user demographics), there are also tools like Periscope that track user data, site searches and conversion metrics.

4. Content marketing tools

For marketers who are more focused on content marketing, tools like CoSchedule and Hubspot are a big help when it comes to content creation and curation. They can help marketers identify content opportunities and craft engaging blog and social media posts that will resonate with their audience. And since Buffer also offers the ability to see what fans are talking about on social media, that content is almost guaranteed to be impactful and to generate attention for a specific event or news story.

5. Email marketing tools

The final set of tools in a digital marketer’s toolbox are email marketing marketing tools. These help marketers create email campaigns that amplify their content and encourage their users to become more engaged with their brand — taking additional steps like signing up for events and buying products. Common email marketing tools include email marketing platforms like MailChimp and Iterable which allow marketers to build email lists and automate their email campaigns. These platforms also provide analytics for every email campaign, making testing and optimization quick and easy.

Working in digital marketing involves a unique blend of passion, strategy and media savvy. In order to maximize the impact of your various campaigns, it helps to have the best tools at your disposal.

Next, get more career tips for internships and entry-level jobs such as Career Opportunities for Marketing Majors and find answers to common interview questions such as What Other Companies Are You Interviewing With?

5 Technology Trends You Need to Know to Work in Any Industry

If you’ve been following the news on exciting tech trends like artificial intelligence, then you’re probably aware that emerging technologies are changing the way we work and interact with others. In fact, with things like machine learning and touch commerce becoming increasingly popular across every industry from banking to healthcare, technology is revolutionizing the way we do business and making high-tech approaches an integral part of our lives. We recently sat down with the team at Deloitte to find out how these trends are reshaping the career space.

Here are the top five technology trends you need to know to work in any industry.

1. Internet of Things (IOT)

One of the biggest tech trends to emerge in recent years is the Internet of Things. Simply put, the Internet of Things (abbreviated IOT) is the idea that all technological devices can be connected to the internet and to each other in an attempt to create the perfect marriage between the physical and digital worlds. How will this impact you? It depends on your industry. For example, for those who work in marketing, advertising, media or business management, IOT could provide a wealth of information on how consumers engage with products by tracking their interactions with digital devices. In turn, this data could be used to optimize marketing campaigns and user experiences.

How it’s affecting industries: The really cool thing about IOT is that it’s not only changing the way we do business but also the business models we use to do it. For example, according to Deloitte, flexible consumption models (also known as pay-per-use models) are going become increasingly more popular across all industries as new customer data becomes available.

2. Machine learning

Another exciting emerging technology is machine learning, which is essentially a computer’s ability to learn on its own by analyzing data and tracking repeating patterns. For example, social media platforms use machine learning to get a better understanding of how you’re connected with those in your social network. They do this by analyzing your likes, shares and comments and then prioritizing content from your closest connections, serving you that content first.

How it’s affecting industries: In addition to shaping your day-to-day interactions with friends on social media, machine learning is also changing the way companies do business with customers. According to Deloitte, companies like Google are using machine learning on mobile devices which can continue learning even when offline. The result? Machine learning is reshaping the way businesses interact with their customers in a big way by helping them anticipate and meet customer needs more easily.

3. Virtual reality (VR)

Remember watching movies about virtual reality and thinking how cool it would be if it was actually like that in real life? Well, it’s about to be. Although VR has been around since the 1950s, until recently the technology wasn’t able to deliver the fully immersive digital experience users have been craving. That’s about to change with recent improvements to both hardware and programming, and the effects are going to be felt across almost every industry from retail to education.

How it’s affecting industries: Virtual reality has been a popular component of video games for several years and this trend is continuing to expand. In addition to video games, VR is likely to affect companies across the board as they adopt the technology to help them engage customers more effectively and optimize their sales and marketing efforts. It’s also a potentially useful tool for learning and is increasingly being adopted by educational organizations.

4. Touch commerce

Being able to buy anything you want with the touch of a finger may have seemed like a fantasy a few years ago, but it’s now a reality. Merging touchscreen technology with one-click shopping, touch commerce allows consumers to buy products easily from their phones. After linking their payment information to a general account and enabling the feature, customers are able to buy everything from clothes to furniture with just a fingerprint.

How it’s affecting industries: According to Deloitte, this is one of the biggest things to hit eCommerce in recent years with purchases of this type expected to increase by 150% this year alone and retailers in almost every industry anticipating an increase in sales directly related to this new technology.

5. Cognitive Technology

Cognitive technology is in the same vein as machine learning and virtual reality except that it’s a broader concept. For example, the cognitive technology umbrella includes things like natural language processing (NLP) and speech recognition. Combined, these different technologies are able to automate and optimize a lot of tasks that were previously done by people, including certain aspects of accounting and analytics.

How it’s affecting industries: Although cognitive technologies have a broad range of applications, Deloitte predicts that the industry sector most affected by this trend initially will be the software sector with 95% of enterprise software companies projected to adopt these technologies by 2020.

With emerging technologies changing professional industries including banking, eCommerce, healthcare and education, staying up to date on the latest trends will give you a better understanding of your chosen industry and make you a more competitive candidate. Best of all, this knowledge might open up new doors within your field and others.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For in a Company and find answers to common interview questions such as How to Answer: What Are Your Strengths?

How to Land a Job in Tech

One of the most exciting industries around, the tech industry has built its reputation on growth and innovation. This is great news for recent grads who are passionate about technology and interested in contributing to its development.

Here are the steps you need to take if you want to land a job in tech.

1. Develop your knowledge of the tech industry

When it comes to starting your career, few things are as important as knowing the industry inside and out. Although this may sound a bit overwhelming at first, it’s actually good news because your knowledge doesn’t have to be academic. While computer science and business classes can be a good way to learn about the tech industry, there’s also a lot you can do to develop that knowledge on your own. Tech-focused websites like Forbes Tech offer a lot of insight into industry trends and emerging technologies. Beyond that, it’s about learning about specific companies and the kind of work they do.

2. Determine what aspects of tech you’re interested in

Once you have a strong grasp of what’s happening in the industry, it’s time to narrow your focus and pick a career path the matches your skills and interests. For example, if you’ve been coding since high school and want to take a hands-on approach to creating new technologies, you might want to focus your attention on engineering. On the other hand, if you’re more interested in sales or marketing, focusing on those aspects of the industry might make more sense for you.

3. Intern with a tech-focused company

With industry knowledge under your belt and a strong focus in mind, it’s time to get some hands-on experience by interning with a tech company. This is a great way to deepen your knowledge of the tech field while also figuring out what type of role is best for you. Depending on the type of company you work for (and the internship you choose) you may be involved in different aspects of a company’s operations from engineering to marketing or even human resources. While smaller companies can provide a more cross-functional internship experience, larger companies can give you a chance to truly specialize in your field and gain the kind of experience that might take you a year or two to develop at another company. This is an important thing to keep in mind as you apply for internships since you’ll want the internship you choose to reflect your career goals moving forward. If you’re a recent grad without a tech internship under your belt, don’t worry. You can still stand out from the crowd by developing your industry knowledge and studying the companies you want to work with.

4. Know what tech companies look for

While tech companies definitely have their share of differences, they also have a lot of similarities. One of these is the desire to hire bright, motivated people to join their teams and give them the chance to create solutions that are truly game changing. Since tech companies place so much emphasis on talent and passion, being able to demonstrate these qualities is extremely important to landing a job.

By following these tips and developing your skills and knowledge, you’ll have no problem finding a tech job that’s right for you.

Next, get more career tips for internships and entry-level jobs such as the Top 10 Skills Employers Want in an Intern and find answers to common interview questions such as Where Do You See Yourself in 5 Years?

How to Become a Software Developer

If you’re considering a career as a software developer, then you might be wondering about the best way to get started. What are some things you can do to set yourself up for success and land the job of your dreams? Should you take attend networking events or build a portfolio of your work?

Here are the relevant steps to take if you’re thinking of becoming a software developer.

1. Figure out what types of projects you want to work on

One of the key parts of becoming a software developer is deciding what kinds of projects you want to work on. Are you interested in solving complex technical challenges or building products that will be used by a lot of people? This is the time to assess that. Once you have an idea of your interests, take some time to research relevant companies in order to determine the type of role that best fits your skills and interests. For example, if you’re interested in getting hands-on experience with a broad range of applications, then you might want to consider working for a small company that will give you maximum exposure to those technologies. On the other hand, if you’re interested in doing a deep dive into a specific type of project, then working for a larger company that will let you specialize in one area might be the right option for you.

Pro Tip: Knowing what type of brand you want to work for is just as important as knowing what kinds of projects you want to work on. This is because being passionate about your work extends beyond the technology itself. By finding a brand that aligns with your broader interests and goals, you’ll be more likely to understand the problems the company is trying to solve and to enjoy coming up with the solutions.

2. Develop your skill set by taking relevant classes

Becoming a software developer requires having an understanding of certain front-end and back-end technologies and knowing programming languages such as Java, C++ and Python. In order to develop your skill set, it’s important to take relevant computer science classes in college and to use the skills you learn to develop projects of your own. This will show potential employers that you’re proactive about building your skill set and that you’re able to use those skills to build features.

Pro Tip: If you’re not a computer science major, that’s okay too. You can still develop your skills by taking a few computer science classes as electives or by teaching yourself to code through online programs like those developed by Khan Academy or CodeCademy. Since more and more developers are self-taught these days, not having a formal education won’t count against you as long as you can demonstrate your ability to build products.

3. Take on an internship

One of the best ways to develop your skills and figure out what types of projects you want to work on is by taking on an internship. This will give you a chance to get hands-on experience in a tech role while also helping you to identify your personal work style and determine the type of work environment that best fits that style.

Added bonus: Since software developers are in high demand at the moment, you’ll not only gain valuable experience during your internship but you’re likely to be well compensated too.

4. Build your portfolio and professional network

In addition to developing your skill set and taking on an internship, one of the other key steps to becoming a software developer is to build your portfolio and professional network. The best way to achieve both of these things is by creating a profile on a platform like GitHub or Stack Overflow where you can showcase projects you’ve developed and contribute to open source projects that other developers are working on. This is a great way to establish your personal brand and to connect with other developers.

Becoming a software developer is an exciting and challenging career path that will give you the opportunity to work on interesting projects and come up with innovative technological solutions. The best way to find out if being a software developer is right for you is by interning at a tech company and getting a feel for what the industry is all about.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For in a Company and find answers to common interview questions such as Where Do You See Yourself in 5 Years?

What is an Entry-Level Job?

Whether you’ve just graduated with your degree or you’ve just wrapped up your first internship, you may be starting to think about what your career path will look like after college. Either way, you’re likely to have some questions as you begin your job search. For example, what is an entry-level job and what can you expect to get out of it?

Here some tips to help you figure out the ins and outs of entry-level jobs.

What are entry-level jobs?

Entry-level jobs are jobs that require minimal professional work experience and open the door to larger, work-related opportunities. These positions generally mean that the employer is looking for a young professional who has some prior experience such as an internship under their belt, but not necessarily someone who has any full-time experience.

Pro Tip: Although having significant internship experience is great, it’s not a substitute for full-time experience so you won’t be able to bypass entry-level roles even if you’ve interned throughout your time in college.

How to identify entry-level jobs

Most entry-level jobs are marked that way in job descriptions and have titles that begin with anything from assistant to associate. When searching through listings, you’ll likely come across the following types of entry-level jobs:

“Degree not required” entry-level jobs

These are jobs that don’t require a college degree or much (if any) previous experience. Typical jobs in this category include roles in hospitality, retail and certain administrative positions. Since these jobs don’t require a college education, candidates with a bachelor’s degree may often be overlooked because employers are likely to consider them overqualified.

True entry-level jobs

Many employers still consider entry-level jobs to be just that. You’ll need an undergraduate degree and perhaps an internship or two under your belt in order to be considered for these positions. These types of jobs are the most common entry-level jobs and you’re likely to come across them in fields like finance, consulting, marketing and healthcare.

“Professional experience required” entry-level jobs

These types of entry-level jobs are less common but you’re still likely to come across them during your job search. Although they may be labeled “entry-level,” they would be better defined as entry- to mid-level jobs, since they expect you to have 1-3 years of full-time, professional experience. You’re likely to encounter these roles at smaller companies that are operating under tighter budgets but still trying to attract talented candidates.

Reading between the lines can help you save valuable time during your job search by giving you a clear sense of the jobs you’re qualified for and those where you’re likely to earn the highest salary with your qualifications.

What can you expect from an entry-level job?

One of the hallmarks of entry-level jobs is that they offer valuable training and experience. This means that you will often be exposed to many aspects of your chosen industry while also being asked to work on tasks that will help you learn more about the position and the field. Although some of these tasks might be mundane, many will be exciting, offering you the chance to expand your skill set and learn as much as possible along the way.

Entry-level jobs are a great starting point for your career. With the proper skills and a little research, you’re sure to land a job in your field in no time.

Next, get more career tips for internships and entry-level jobs such as 6 Ways to Impress Your Boss and find answers to common interview questions such as What Gets You Up in the Morning?