Tag: Communications + Journalism

What Types of Skills Are Best for a Literature Major?

Before you decide to officially become a literature major, it’s important to make sure you know what you’re getting yourself into in terms of the skills you’ll need to succeed in the major. Here are the top 5 qualities you need to make sure you possess to ensure that you rock the literature major.

Reading skills

It goes without saying that you’ll be reading a lot as a literature major. However, being a “good” reader goes far beyond just getting through the pages and books you’re assigned in a timely manner.

The best readers are also star annotators and note-takers, and they know how best to categorize and remember the information they read for later.

Writing skills

Literature majors will spend lots of time crafting their thoughts on various works into essays and papers, so the most successful majors are those who have strong writing skills and also aren’t intimidated by writing prompts.

Critical thinking skills

Being a literature major means being able to think deeply about everything you read and dissect. You’ll need to be able to look at a work from all angles and consider what is the most important. Then, you’ll need to articulate those thoughts well.

Communication skills

Literature majors need to not only read and write well, but they need to be able to explain their thought processes and ideas effortlessly to professors and peers in the classroom. Additionally, the best literature majors aren’t intimidated by speaking in classes ranging from small seminars of under 15 students to lecture halls of over 100 people.

Time management skills

Because you’ll spend so much time reading, writing, and expressing your thoughts and ideas in class, the best literature majors have superior time management skills to keep track of it all. This means knowing when and where you work best on campus and being willing to spend some extra time in the library to make sure you understand the material (even on weekends).

 

Next, learn more about this college major such as Architecture and get more career tips for internships and entry-level jobs such as How to Get the Job You Really Want.

How to Answer: What Gets You Up in the Morning?

 

One of the most common questions you’ll encounter during an interview for an internship or entry-level job is: “So, what gets you up in the morning?” This question is meant to give the hiring manager an insight into what inspires you and gets you going.

Here are some things to keep in mind when preparing your answer.

Talk about what motivates you personally and professionally

The hiring manager is interested in more than your previous internship experience or the classes you’ve taken. They want to know what motivates you to get up every day, so be sure to tell them that. If you’re interested in leading your own team one day or learning a specific kind of skill, mention it and explain why it’s important to you.

Pro Tip: Don’t be afraid to talk about big goals. After all, there’s no better way to show that you’re truly motivated to succeed.

Give specific examples

Talking about what inspires you is a great start, but it’s important to back it up with concrete examples. Be sure to explain why it’s meaningful to you and how you plan to work it into your life. This is especially important if the goal is career related since you’ll want to show the steps you’re taking to achieve it.

Say something like: “I’m really motivated by helping kids from low-income backgrounds and I’ve done a lot of volunteer work in this area throughout my time in college. It’s easy to be passionate about something so meaningful, but it’s especially important to me because of my background and where I’m from.”

Explain how it has shaped your career path

Once you’ve explained your goal and outlined your plan for achieving it, connect your answer back to the position you’re applying for and show why you’d be an asset to the company. Be sure to demonstrate that you’ve truly thought about the position and how it will fit into your life.

Say something like: “I know I couldn’t have gotten to where I am today without the help of mentors from a local organization in my hometown. In fact, this volunteer work has been a major driver in my decision to start a career in elementary education and I’m looking for a position where I can develop the skills that will allow me to do that successfully.”

By talking about your future goals and how they inspire you, you’ll show the interviewer that you’re thinking ahead and taking proactive steps to shape your career. This is a great way to stand out from the crowd and help potential employers see your value.

Next, get more career tips for internships and entry-level jobs such as How Do I Get a Job in Another City or State? and find answers to common interview questions such as Tell Me About a Time You Went Above and Beyond the Requirements for a Project.

How to Become a Communications Specialist

An intriguing field with plenty of career opportunities, the field of communications has a lot to offer recent grads. If you’re interested in becoming a communications specialist, you might be wondering about the best way to get started. Should you look for an internship or attend networking events? Ideally, you’ll want to do both with a few other things mixed in.

Here are the steps you need to follow in order to become a communications specialist.

1. Decide what area of communications you’re interested in

Like the field of public relations, communications focuses on building and maintaining relationships between a company and the public (including customers, the media and industry thought leaders). However, unlike public relations, communications is a broader field which also includes creating internal communication strategies and training programs for specific companies. In order to give yourself the best chance of success in the field, it’s important to research the different type of communications you’re most interested in. For example, if the idea of being the public face of a company appeals to you, then a role on an external communications team could be a good fit. On the other hand, if you think you’d rather work to build communications policies within the company, then an internal communications role might be a better choice.

Pro Tip: If you’re not sure what each type of role entails, reach out to people who work in the industry — either from your own network or from your school’s alumni network — and ask to set up a 15 minute chat so that you can find out more about the roles and decide which one is most appealing to you.

2. Develop your skill set by taking relevant classes

In addition to learning about the field itself, it’s also important to develop your skill set by taking relevant classes and working on independent projects. Good classes to take include those that fall under the umbrella of a communications major — such as marketing, sociology and business classes. These will give you a better understanding of the field as well as helping you to develop useful skills like crafting press releases.

Pro Tip: If you’re interested in more than one subject, consider taking on a double major or minor to help you learn about communications while also giving you the chance to explore other subjects.

3. Intern with a communications agency

Internships are another great way to learn new skills and get hands-on experience and interning with a communications agency is a great way to gain exposure to all the different aspects of a communications position. During your internship, you’ll attend strategy meetings, create materials for distribution and learn how to handle media enquiries. Best of all, you’ll get a sense of how all of these different tasks fit together to create an integrated communications plan.

4. Grow your professional network

One of the best things to do in any industry is to grow your professional network. When it comes to communications, this is especially important since you’ll frequently liaise with journalists and customers, as well as working closely with other communications professionals. The best way to do this is by reaching out to your network of friends, professors and peers and identifying those people who have direct experience in the field. Beyond that, it’s also a great idea to stay in touch with former co-workers and managers from your previous jobs. Since communications is a tight-knit field, they’re likely to know about new opportunities as they come up and they can help connect you with hiring managers for those roles.

Working in communications is an exciting opportunity to be both the public face and internal core of a company. By following these tips, you’ll be sure to find an opportunity that’s right for you.

Next, get more career tips for internships and entry-level jobs such as 5 Tips for Getting an Entry-Level Job Unrelated to Your Major and find answers to common interview questions such as Why Do You Want to Work Here?

How to Become a Journalist

An exciting and fast-paced career, journalism is a great fit for recent grads who are interested in current events and passionate about storytelling. If you’re considering a career as a journalist, then you’re probably wondering how to get started. For example, is there anything you can do to hone your writing skills and get employers to notice you? Absolutely!

Here are the steps to take if you want to become a journalist.

Earn your bachelor’s degree

One of the keys to starting a career in journalism is earning your bachelor’s degree. Depending on the type of journalism you want to pursue (for example, investigative journalism or broadcast journalism), you should pick a major that will help you learn about that specific type of journalism while also giving you a sense of the broader journalistic landscape. Majors to consider include journalism, communications and English.

Pro Tip: If you’re interested in reporting on a particular subject, such as politics or technology, consider taking on a double major or a minor. This will help you develop specialist knowledge of your subject while also giving your the reporting skills you need to succeed in the field.

Develop your writing skills

In addition to getting your bachelor’s degree, it’s important to hone your writing skills by writing extensively across a broad range of subjects. There are two great ways to do this: 1) By starting a blog where you can develop your voice as a writer and 2) By pitching and writing articles on a freelance basis. This will help you build up your portfolio while also helping you grow your professional network.

Pro Tip: Creating a personal website is another good way to showcase your work and establish an online presence. This is quick and easy to set up with templates like those found in WordPress and Squarespace and will make you stand out from the crowd when it’s time to find a job.

Establish connections with reporters and editors

Networking is important in any field and it’s especially important in communications-focused fields like journalism that rely on strong professional networks. The best way to approach networking is by reaching out to reporters and editors you admire and asking them to set up a time to chat (either on the phone or in person). Once you connect with them, tell them a bit about your experience and professional goals and ask them for any advice that can help you get started.

Pro Tip: Always follow up after a meeting or phone call to let the person know that you appreciate their time and that you found value in the meeting. This is a great way to keep the relationship going and to develop a long-term connection.

Intern with a newspaper, magazine or media company

An important step in any journalism career, an internship will help you gain exposure to the field while also giving you a feel for what a the day-to-day life of a journalist looks like. As an intern, you’ll be fact-checking stories, collaborating on story ideas and and maybe even helping with the final editing before the piece gets published.

With new publications continuing to pop up on an almost daily basis, the field of journalism has many opportunities for recent grads. By following these steps, you’ll be sure to set yourself up for success as you begin your career as a journalist.

Next, get more career tips for internships and entry-level jobs such as How to Use Social Media to Network Online and find answers to common interview questions such as Where Do You See Yourself in 5 Years?

Top Interview Questions for Social Media Jobs

Social media is one of the fastest-growing and most exciting fields around. From posting stories on Snapchat to creating engaging posts for Facebook, there’s a lot you can do as a social media manager to increase brand visibility and connect with customers. Whether you’re trying to land your first social media internship or an entry-level job as a social media manager, one of the keys to doing well in an interview is showing that you’re just as analytical as you are creative.

We sat down with Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, to get the inside scoop on what to expect during your interview.

Here are some questions you should prepare to answer in an interview for a social media job:

What is the future of social media?

“This is a really essential question because it shows that you’re thinking ahead and you understand that social media is a fast-moving industry,” Juliette explains. When she asks this question during an interview, she wants to know that candidates are thinking several steps ahead and that they’re able to anticipate new trends before they happen. “I want to know that you’re thoughtful and creative and are thinking more than just ‘in the now’,” she says.

To nail this answer, do some research on new platforms and trend forecasts for the upcoming year. Come prepared with at least two examples to discuss. One of these should focus on a trend for an existing channel while the other should mention an emerging platform that could be the next big thing.

How would you describe Facebook vs Snapchat vs Instagram vs any other social channel?

This is another key question that tests your knowledge of the industry and of the differences between platforms. “Not all channels are created equal,” Juliette explains. “You can’t just post something across all channels and have it be the same,” she adds. When she asks this question while interviewing potential candidates at Birchbox, it’s because she wants to know that candidates have a detailed understanding of each platform and can develop strategies that are specific to each one. “I really want to get an understanding from you that you have done your research on these channels, that you are a practitioner on these channels and you know what works and what doesn’t work on each one.”

To answer this question, give an example of a post that you think would perform well on a company’s Facebook page and another post that would do well on Instagram. Then explain why they would be successful on their specific channels.

Pro Tip: Looking at the company’s past activity and finding trends among channels is a great place to start. This will give you important insights into the brand voice and help you understand what types of posts perform well for them.

Who is your favorite brand/personality on social media and why?

This question is a great chance for you to give the interviewer an inside look at your personality and to talk about what media brands and personalities inspire you. When preparing your answer, be honest but don’t pick the most obvious choice. “Don’t say that it’s Birchbox because that’s cheating,” Juliette jokes. Instead, show that you know the social media space and that you’re familiar with brands and influencers who are making a difference. Mention the name of your favorite account, approximately how many followers they have and give a specific reason for why you like them such as the fact that they post funny memes on Instagram. This will show that you understand what goes into making a successful brand or personality on social media.

Tell me about your own social presence.

This is a chance for you to show off your own social media presence and talk about how the insights you’ve gained will help you increase engagement for the company’s brand. “I want to see that you have your own following,” Juliette says. She’s also interested in how you’re able to maintain a cohesive voice across different platforms while ensuring that you’re posting content that works best for each one. “I want to see something that shows me that you really understand social media so that you can bring that experience into working for a brand.”

When talking about your social presence, frame your experience in terms of goals. If you’re aiming to a thought leader in a specific area (like entertainment or politics), mention that. Then talk about the strategies you’ve used to increase engagement and reach your goals.

Pro Tip: Make sure to clean up your social media channels before the interview. This will ensure that you’re putting your best foot forward with the hiring manager and spotlighting the things that make your work unique.

In a fast-moving industry like social media, landing a great job is all about showing that you’re up-to-date with the latest industry trends and that you’re able to leverage them to build your personal brand and the brand of the company you want to work for. By preparing your answers to these questions, you’ll impress your interviewer and to get one step closer to your dream job at a great brand like Birchbox.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For In An Internship and find answers to common interview questions such as Why Do You Want to Work Here?

How to Tell An Employer About Competing Job Offers

Having competing job offers is generally considered a great problem to have. It means that multiple companies are interested in working with you and that you’ve proven yourself to be a competitive candidate. However, there are a few things you should consider as you navigate this process, from how to keep both companies in play while exploring your options to whether to tell each company about other offers you’ve received.

It may seem tricky, but we’ve broken down the steps to make sure that you’re able to juggle everything without dropping the ball, and that you end up with the internship or entry-level job you want.

Step 1: Make sure your offers are in writing.

A verbal offer is not an official offer. Before you attempt to negotiate with various companies, you need to make sure their offers are in writing — outlining not only base salary but other important benefits like health insurance, vacation days and flexibility.

If you’ve only received a verbal offer, contact the hiring manager, recruiter or HR representative that you’ve been interacting with to firm up the offer. Consider saying, “This all looks great. I’m looking forward to reviewing all of the offer details. When can I expect to receive a written offer?”

Step 2: Don’t accept an offer if you may back out. Instead, extend the timeline.

Let’s say Company A just gave you an offer, but your top choice – Company B – has yet to finalize their offer in writing. Company A is pressuring you to get back to them with your final decision. What do you do?

Ideally, you want more time. Unless you think asking for more time would be so damaging that it could put your offer at risk, it’s worth saying, “I’m very excited about this offer and the chance to join Company A. I know that you asked for my response by Tuesday, but  there’s a lot to consider here. Could I have until Thursday to communicate my final decision?”

It’s possible that Company A may decline your extension request, in which case you have to make a choice to either 1) accept Company A’s offer without knowing the outcome of Company B’s offer or 2) decline Company A while banking on Company B’s offer. While it might be enticing to accept Company A’s offer while also keeping the door open for Company B, accepting and then rescinding an offer could easily burn bridges. It’s best to avoid that scenario if possible.

Pro Tip: A final option, and one we recommend, is to reach out to Company B and tell them about your situation. Let them know that they’re your first choice but that you’re under a deadline to make a decision. If they’re planning to make an offer, this will

Step 3: Carefully time when you’ll inform each company about the other offers.

If you’re going to inform Company B about Company A’s offer, it’s best to do so in the final interview or final follow-up, once you’ve had a chance to gauge where you stand relative to competing candidates. That said, you don’t want companies thinking you’ve pitted them against one another in a salary war. You could run the risk of having your original offer pulled if you mishandle this conversation.

Only if you’re feeling confident in the offers and your ability to manage the conversation carefully, should you go ahead and share this information. The goal here is to get all of the offers on the table at the same time for you to consider them and maximize your chance to make the best decision.

Say something like:“I’m very excited about the opportunity to work for Company B, especially the ability to have an impact. Company B is by far my top choice, but I have just received another offer this week at a company that would allow me to build out a different skillset. They asked for my response in a few days, and I was wondering when I could anticipate to find out Company B’s final decision. Thank you again for a great interview process, and I very much look forward to hearing your response.”

Step 4: Show appreciation.

Wrapping up your communication with a company should be done with grace and tact. Showing sincere appreciation for the hiring managers involved respects the time and energy they invested in your hiring process. When you’re ready to turn down one of the job offers, find out the right way to turn down a job offer.

With this tricky part of the journey managed, you’ll be ready to dive into your new job.

Next, get more career tips for internships and entry-level jobs such as What to Do When You Want a Second Job Offer and find answers to common interview questions such as Tell Me About Yourself.