Author: wayupstudent

What Types of Skills Are Best for an Advertising Major?

Advertising may seem like it’s all about creating amazing ads, but there’s a lot more than goes into it than that. What sorts of skills will you need if you want to succeed in your college’s advertising major? Here are the top six skills you need to have when embarking on this major.

Communication skills

Above all, advertising is about being able to communicate thoughts, feelings and emotions to consumers through various mediums, whether that be a television commercial, a print ad in a magazine or a website banner ad.

In addition, you’ll also have to be able to present your thoughts and findings to peers, professors and potentially even clients while in college, so having a strong knack for pitching ideas and explaining your thought process to others is crucial to your success as an advertising major.

Creativity

Do you have a knack for coming up with wacky ideas and finding outside-of-the-box ways to execute them? Advertising may be the perfect major for you. In your classes, you’ll be able to put your best ideas to the test, figuring out ways to take your concepts from brainstorm to full product.

If coming up with ideas on the spot and tweaking them accordingly is something that thrills you, studying advertising in college is a great option.

Ability to take criticism

Because advertising is a mix of opinions and data, you’ll have to be able to take feedback from peers and professors alike when your idea needs to be tweaked or scrapped entirely. Advertising majors need to be able to run with any idea and also not get too fixated on a particular plan, as things change all the time.

Analytical/quantitative skills

Think advertising is all about making interesting or funny graphics? Think again! Advertising majors not only learn the ins and outs of psychology and design, but they also need to be able to understand how to analyze and interpret data.

For example, what does it mean if consumers are responding to a particular ad? How can that ad be made more effective? What does it mean if it isn’t effective? These are all key questions that need to be answered.

Knowledge of media trends

Since advertising relies heavily on the ability to capitalize on trends, it’s important for advertising majors to be on top of things that are trending in the industry and in the news. In addition to being interested in the types of ad campaigns and news stories that are most engaging, advertising majors also need to have an understanding of why certain things work when others don’t.

Problem-solving skills

Advertising is all about solving two majors problems: First, what are you to convey to your audience, and how does that support or conflict with your audience’s desires? Second, how can you pivot your ideas depending on how your particular campaign is going?

Advertising majors spend a lot of time discussing and working on these two problems across the board, so if you love tackling challenge after challenge, it’s a great major for you to consider.

Next, learn more about this college major such as What is an Advertising Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as Tell Me About Yourself.

Career Opportunities for Advertising Majors

Despite the fact that advertising falls under the umbrella of marketing, it’s actually an incredibly flexible major that can open up all sorts of career opportunities in a variety of fields. Even better? They don’t all necessarily have to have a marketing focus.

Here are some of the many fields where you can use your advertising degree:

Marketing

Since advertising is part of marketing, most advertising majors will end up in marketing-related roles once they get out into the workforce. Advertising majors can put their credentials to good use as account executives or media planners for a marketing agency, or they can work in more creative roles as art directors, copywriters or event planners. In fact, because of the substantial overlap between these two fields, advertising majors are able to fill almost all of the same roles as marketing majors.

Politics

Many advertising majors have found success working for political campaigns and other initiatives surrounding candidates, causes and policies. Knowing how to market a person or cause to a particular demographic is vital in the world of politics, and your expertise will be wildly important if you choose to enter this field.

Sales

Many of the skills you learn as an advertising major (figuring out what your audience wants and then designing and presenting a pitch that appeals to them through various platforms) can make you a dynamite member of any sales team. Whether you’re working as a sales representative, a sales operations team member or another role within this field, your advertising background will come in handy.

Public Relations

Public relations is in the same wheelhouse as advertising and marketing, so it’s a natural fit for advertising majors who want to get into the world of publicity. Career options in this field include becoming a PR strategist or account executive, developing and executing strategies to boost a brand’s public presence. Depending on the type of role you choose, you could be working either at an agency or in-house at a particular company.

Design

If your advertising studies had a design component, you could find a successful career as a graphic designer or web designer. Your advertising background will also enable you to not only create beautiful designs but also understand the data and psychology behind why your work will resonate with a particular audience.

Next, learn more about this college major such as What is an Advertising Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as 7 Phone Interview Tips That Will Land You a Second Interview.

How to Answer: What Are Your Weaknesses?

“What are your weaknesses?” is the flip side of the coin to “What are your strengths?”  and a great chance to show potential employers that you’re proactive about self-improvement. There are two key parts to this answer: confessing your weaknesses and showing that you’re working to address them. It’s important to realize that the interviewer is less concerned with your specific weaknesses (after all, everyone has them) and more concerned with your self-awareness and desire to improve.

Here are some tips to help you nail this interview question.

Pick a weakness that doesn’t affect your ability to do the job.

Narrow down your answer to only your biggest weakness. Since the interviewer is really looking for candidates who are self-aware and proactively trying to improve, talking about one main issue will give you a chance explain the steps you’ve taken to address the problem and, more importantly, not give the interviewer a reason to turn you down.

The weakness you pick shouldn’t take away from your ability to do the job or to fit in with the company, but it also shouldn’t come across as unrealistic or staged. Don’t say something like, “I’m too much of a perfectionist.” Your interviewer probably won’t believe it (this is no one’s biggest weakness) and it doesn’t give you a lot of room to elaborate on how you’ve taken actionable steps to address the issue. Instead, focus on the things you’ve struggled with in the past, like managing your time when you a have a busy class schedule, not speaking up for yourself during a class project, or not asking for help when you need it.

Pro Tip: Keep this focused and concise. You want to give the interviewer the sense that you’re self-aware, but you don’t want to dwell on all the ways your weakness has held you back. Try to frame your weakness in one sentence.

Walk through the steps you’ve taken to address the problem.

Once you’ve opened up about your weak point, demonstrate your ability to problem-solve by talking about how you’ve worked through the problem and mention some of the successes you’ve had as a result. End on a positive note and, if possible, tie the positive outcome back to the job you’re interviewing for.

Say something like: “I’ve always loved connecting with people and I tend to do that very well in person. However, my writing skills aren’t as strong as I would like them to be over email and in proposals. I’ve taken a writing class and I’ve seen my writing improve, but it’s something that I still need to work on. To make sure that I’m actively addressing the problem, I always ask for feedback when writing papers for class, and I include at least one English class in my schedule every semester. Although writing is one of my weaknesses, I’m taking active steps to get better and I know that I can become a good writer if I keep working on it.”

Although identifying your weak points might be a bit uncomfortable at first, answering “What are your weaknesses?” is a great opportunity to show that you’re able to identify and address problems in a proactive way. This is a skill that employers always look for and something that will help you stand out in a pool of other candidates.

Next, get more career tips for internships and entry-level jobs such as What to Do When You Want a Second Job Offer and find answers to common interview questions such as Would You Describe Yourself as a Leader or a Follower?

What Types of Skills Are Best for a Natural Sciences Major?

Do you love the sciences but aren’t sure what goes into being an amazing natural sciences major? Here are the top three skills you need to have to thrive in the major and feel confident heading into the workforce after graduation.

Strong math and science skills

It sounds obvious, but it bears discussion: Natural sciences majors need to have incredibly robust math and science skills to succeed in this major. Your course of study will depend on which science or sciences you focus on, but regardless of your concentration you’ll be spending a lot of time in science and math classes, going to help sessions and working in a lab.

Lab skills

Having strong math and science skills doesn’t immediately translate into stellar lab skills. Lab technique is gained over time and requires the ability to be meticulous and detail-oriented. Additionally, “lab technique” isn’t just how you perform in a physical laboratory; it covers field work, sample and data collection and everything else that has to do with actual experimentation. The bottom line? You’ll need to be willing to take your time and make sure your results are accurate no matter what you’re studying.

Project management skills

Typically students who major in natural sciences are working on at least one bigger project at any given time, and it’s not enough just to know the science behind the experiments; it’s just as important to know how to run an efficient, organized and accurate set of experiments. Thus, natural sciences majors need to know how to manage their time and also any lab work and writeups they’re doing. For example, if you’re working on a major research project that includes other peers, how do you organize yourselves? How will you write your report? How will you schedule and prioritize experiments?

Having strong project management and research skills is one of the key ways to ensure that you’ll be able to handle all of the requirements of this major from completing lab work to keeping group projects organized.

Next, learn more about this college major such as Philosophy and get more career tips for internships and entry-level jobs such as How to Make Your Resume Stand Out.

Types of Internships for Accounting Majors

While accounting might seem like a straightforward major, there are many different types of accounting you can focus on. Below are four of the most common types of accounting internships, what each one entails and specific skills you might need for that particular internship.

Corporate accounting intern

Corporate interns work within a larger organization to assist on a variety of financial tasks. In your role, you could be performing profit analysis, working on costing and pricing, preparing budget and forecasting documents, creating cash applications and collections, and preparing tax information, certificates and filings.

Tax accounting intern

Like other accounting interns who deal with taxes, tax interns spend a lot of time on a client’s tax preparation and filings. One thing that sets tax interns apart from other accounting-based interns is that they work very independently. Because they spend a lot of time working alone, tax interns must be self-motivated and detail-oriented so that they feel confident when presenting their work to supervisors.

Audit accounting intern

Audit interns work with a team to help with the planning, implementation and reporting of audits. Because these interns work with others within the auditing team and within an organization at large, it’s especially important to have strong interpersonal and connection skills.

Financial accounting intern

Financial accounting interns may be assigned to do a variety of tasks depending on the size and scope of the company they work for. Responsibilities could be helping with creating and fact-checking an organization’s financial statements, working on tax documentation or auditing a company’s various departments and their budgets.

Whether you’re looking for a paid or unpaid internship, getting exposure to as many areas of the accounting field as possible is a great way to set yourself up for success after graduation.

Next, learn more about this college major such as Journalism and get more career tips for internships and entry-level jobs such as Should I Intern as a Senior?

What Types of Skills Are Best for a Math Major?

If the idea of working on problem sets, finding solutions and solving real-world problems appeals to you, becoming a math major might be right up your alley. But what are the key skills you’ll need to rock the math major and feel confident in your career prospects?

Here are four skills that all of the most successful math majors possess.

Strong quantitative skills

Fact: You can be a math major unless your number-crunching, quantitative and logic skills are extremely strong. Majoring in math is not for those who did “okay” in math classes in high school; you need to be confident in your abilities to solve problems.

Organizational skills

Math majors take a lot of notes in classes, so you’re going to have to think of an efficient system for note-taking on many different subjects and also organizing the notes you take. You’d be surprised how easy it is to get lost if you can’t keep track of the notes you’ve written or the problem sets you’ve finished; successful math majors are able to keep all of their documents straight.

Patience

It may seem like a strange skill for a math major, but think about it: You’re spending hours upon hours every day working on difficult problem sets, and it’s easy to get frustrated and give up.

However, math majors need to be able to stay calm and ask for help when they need it, and the most successful people in this major are those who are able to remain calm when a problem doesn’t make sense, try out different strategies to find a solution and turn to others if the answer isn’t obvious.

Problem-solving skills

Right up there with patience is the importance of having a problem-solving mind, one that desires to find the solution to any problem and will work tirelessly to find it.

The great thing about majoring in math is that your calculations and equations can solve big real-world problems, but you have to be curious, ready and willing to take on new challenges, many of which won’t have obvious solutions right off the bat.

Next, learn more about this college major such as Finance and get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for in a Company

Career Opportunities for Philosophy Majors

From learning about ancient philosophies to studying various types of texts, being a philosophy major gives you an inside look into some of the issues societies have been grappling with since the beginning of time. But if you’re a philosophy major, you may be wondering about the best way to apply your knowledge and your skills in the real world. For example, what career paths can you embark on with a philosophy major and how can you put your skills to use in those roles?

Here are some of the most common career paths for philosophy majors.

Law

Since philosophy majors spend so much time focusing on big-picture questions and grappling with ethics and ideas, a career in the legal field can be a wonderful fit for them. From working to enact legislative change to advocating on behalf of clients, philosophy majors make wonderful lawyers, paralegals and legislative aides.

Education

Another great career path for philosophy majors is education. With their strong communication skills and knowledge of history and culture, philosophy majors can excel as teachers at both the secondary (middle school and high school) and postsecondary levels (college and beyond).

Research

For those philosophy majors who thrive in a research-focused environment, a career in the research field can also be a great fit. From pursuing a doctorate in philosophy to conducting research projects for a government organization or nonprofit, philosophy majors can excel in a research-oriented profession.

Business

Although philosophy may seem far removed from the world of business, there are a lot of overlaps between the skills philosophy majors use in their classes and those that apply to a business setting. These include critical-thinking skills which are great for identifying operational problems and communication skills which are crucial for running a business.

Consulting

Like the more general field of business, consulting is a natural fit for philosophy majors since it relies heavily on the ability to assess business challenges and to offer creative solutions. Best of all, consulting allows philosophy majors the opportunity to apply their understanding of big-picture issues in a practical and effective way.

One of the best things about being a philosophy major is that it can help you build a broad range of skills while also giving you insights into how societies function and what they need in order to thrive. These are lessons that can easily be applied to fields like business, consulting and education. The best way to find out which type of career is right for you is to take on an internship in a field that interests you. This will give you the hands-on experience you need to find the perfect job.

Next, learn more about this college major such as What is a Philosophy Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as When to Start Applying for a Summer Internship.

Types of Internships for Philosophy Majors

A philosophy major is a great opportunity to learn about some of the complex issues we face as individuals and as a society. It’s also a wonderful chance to develop a strong set of core skills including communication skills and the ability to think critically. And because this combination of big-picture ideas and skills translates well into multiple careers, philosophy majors can be found in a variety of different industries including education, research and law. How do you decide which field is right for you? An internship is a great way to explore your options while gaining some professional experience.

Some of the most common internships for philosophy majors are:

Education intern

If you’re thinking of a career in teaching, an educational internship can be a wonderful way to get exposure to life in the classroom. Whether you’re interning at an elementary school or a high school, you’ll learn how to prepare and present information to students, grade papers and structure a lesson plan.

Research intern

Since philosophy majors are trained to think critically and explore new ideas, a research internship can be the perfect way to develop these skills and to discover new areas of interest both within the field of philosophy and beyond it. You can intern at a research organization or apply for a research assistant position at a university department.

Legal intern

Another common career path for philosophy majors is law and being a legal intern will help you learn more about the field while also sharpening your reasoning skills and objectivity. From directly assisting an attorney with their work to researching cases, drafting memos and writing legislation, this type of internship will give you an insight into the perks and responsibilities of working in the legal field.

Policy intern

A policy internship involves conducting legislative research, developing fact sheets, tracking federal legislation, attending congressional briefings and representing your organization in conferences. If you decide to become a policy intern, you’ll keep up with reforms, write and edit reports and support staff with research and analyses of specific issues. Depending on the organization your work for, you could be working towards educational reform, environmental safety or a humanitarian cause. The work you’ll do will strengthen your understanding of the impact and procedures behind policy reform and change.

Junior analyst

Want to branch out into consulting or finance? Working as a junior analyst is a great way to see if these fields are a good fit for you. As a junior business analyst or financial analyst, you’ll identify client needs, assess and evaluate possible solutions and prepare reports on how they can be implemented. You’ll also stay up to date with the latest business and economic trends, which will help you make informed decisions and build up your knowledge base.

Nonprofit intern

For those philosophy majors who are interested in entering the nonprofit sector, interning with a nonprofit could be a great way to get started. In this type of internship, you’ll become familiar with a smaller, sometimes more cohesive environment, take on administrative as well as more specific responsibilities and learn more about causes that are close to your heart. You’ll also be able to use your writing and presentation skills to write reports and grant applications and as well as to come up with presentations for conferences and events.

From learning how to present information to a class of students to understanding how to assess and solve operational problems related to a specific type of business, an internship is a wonderful way philosophy majors to explore their options and figure out the career path that fits them best.

Next, learn more about this college major such as What is a Philosophy Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as What Motivates You?

What is a Social Media Manager?

 If you’re passionate about media trends and spend most of your time on Instagram, Snapchat and Facebook, you may be thinking about turning your love for social media into a career. The good news is that social media is one of the fastest-growing industries around and there are plenty of career opportunities available for those who are passionate about working in this field. A few of the most popular social media jobs include being a digital strategist, a community manager or a social media manager. Although these roles have several things in common, such as understanding how to engage an audience and create positive buzz around a company, if you’re interested in fully developing and managing the voice of a brand, then becoming a social media manager is the role for you.

We recently sat down with Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, to learn more about what it means to be a social manager and to get some tips on how to do it right.

What does a social media manager do?

A social media manager develops a company’s social media strategy and manages their social channels. This often includes Facebook, Instagram, Twitter, Snapchat, YouTube and Pinterest. In addition to being the voice of a brand, social media managers analyze the results of their campaigns by tracking engagement metrics such as likes, clicks and shares.

What are some of the responsibilities of a social media manager?

The primary responsibilities of social media managers include crafting engaging posts, analyzing campaign performance and communicating with people via the company’s social channels. For example, Juliette’s day-to-day responsibilities include making sure that the company voice is always consistent and that there is a strong community feel across all Birchbox’s social platforms. “I’m leading our entire social media strategy and figuring out how we can combine our marketing messages and make our community fall in love with us,” she explains. Working on those two things in tandem means always being aware of what users are looking for in a brand and being able to deliver that on all channels simultaneously.

What are some of the challenges social media managers face?

Since social media relies heavily on timely, relevant content, staying on top trends can be challenging. It’s what Juliette describes as a “24/7” job because it requires you to know what’s trending on your channels (and in your industry) at all times. One of the other challenges social media managers face is understanding how to use metrics effectively and how to optimize campaigns based on those metrics. But if you’re afraid that these challenges make social media management overwhelming or boring, don’t be. Juliette’s favorite part of her work at Birchbox? “Playing and experimenting all the time,” she says.

As a rapidly growing and changing field, social media is a great career path for those who are excited to uncover new trends and capitalize on them. If this sounds like a job you’d be interesting in taking on, then becoming a social media manager might just be for you.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for In an Internship and find answers to common interview questions such as Why Do You Want to Work Here?