Tag: full-time job

Career Opportunities for Sociology Majors

While being a sociology major might seem like a broad course of study, the great thing about this major is that it helps you build a diverse skill set and prepares you for a number of different careers including politics, social work and education. And because of its broad scope, it also allows you to understand the social implications of your work and to seek out opportunities that align with your passions.

Some of the most common career fields for sociology majors include:

Social work

Sociology majors are usually people who are dedicated to helping others and making the world a better place, so they will often turn to social work as a means of making that happen. And since they have a solid understanding of the complex issues affecting the people they work with, sociology majors can be especially effective in this type of role.

Politics

Because they desire change, many sociology majors also work in politics, either trying to enact change as policymakers or working behind the scenes to get politicians elected or to promote causes and bring them to the attention of influential figures.

Activism

After seeing the big problems society is dealing with, many sociology majors turn to activism as a way of effecting change on a large scale. Activism comes in many forms, including working for a nonprofit that specializes in promoting a particular cause or becoming an advocate in Washington D.C.

Journalism

Sociology can also be a great foundation for a journalism career. By doing field work and analyzing data, you’ll learn how to find subjects, approach them and get the information you want. Additionally, sociology gives you exposure to a variety of societal problems and this can help you figure out your journalistic focus. For instance, if you’ve taken lots of criminal justice courses in college, writing for the crime beat is an easy transition.

Academia

Many sociology majors go on to become experts in a particular group or type of behavior. For instance, a professor could focus on social movements and how they have and haven’t changed over time. Another professor could study something as specific as rap music over the course of the 1990s and what that means for society today.

Law

On many occasions, incensed by the huge societal problems at hand, sociology majors will turn to the legal profession as a way of making an impact. While some choose to go to law school to become lawyers, others decide to become paralegals, probation officers or investigators. All of these positions are a critical part of the criminal justice system and a natural fit for those who are passionate about social issues.

Education

Sociology majors also go into education in the hopes of making a difference in the lives of both young people and adults. While secondary and postsecondary education (high school and college) are the most popular teaching areas, sociology majors can be found in teaching positions across all grade levels. In many cases, young graduates may turn to teaching nonprofits (for example, Teach For America) to become certified educators.

Whether it’s exploring compelling opportunities within the legal profession or discovering the exciting world of journalism, being a sociology major can open up the door to many different careers. The best way to find out which one is right for you is by taking on an internship and seeing which type of career fits your interests.

Next, learn more about this college major such as What is a Sociology Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as What is an Interview?

What is a Graphic Designer?

Graphic design is an increasingly in-demand career that offers exciting opportunities to work on branding campaigns for companies and individuals. If you’re an arts or design major, or even if you’re just interested in finding out more about graphic design, you might be wondering what you can expect from a graphic design career.

We recently sat down with Emily Shellenberger, a graphic designer at Adweek, to learn more about what it means to work in graphic design and to get some tips on how to do it right.

What does a graphic designer do?

According to Emily, a graphic designer does “a little bit of everything from digital banners to social media materials to website design and print ads.” Since designers are responsible for creating a variety of marketing and branding materials, their day-to-day tasks can vary widely depending on what particular type of project they’re working on. But one thing remains constant: the ability to come up with designs for a broad range of platforms and to adjust those designs for print, digital and mobile platforms. This can include resizing a design multiple times to adapt it to a specific platform, or coming up with a concept that is relevant to only one channel, like print. Because graphic design is both creative and technical, designers also have to be skilled at using programs like Adobe Photoshop and Illustrator

What are the benefits of a graphic design career?

Graphic design is a cross-functional field and one that requires you to stay nimble when moving from task to task. “I’m on the marketing team and we kind of do a little bit of everything when it comes to Adweek’s marketing needs,” Emily explains, emphasizing that being a designer is a great way to be involved in many areas of a business. “Every day is different and for me, that’s great.” What’s the best part of being a designer? For Emily it’s not just about finding ways to execute creative concepts at work but also coming up with ways to apply those skills to her personal life. “A few of my friends found out that I could do design Snapchat filters and now everybody wants them for their weddings and birthday parties. It’s nice to know that you can help people out in a fun way too.”

What are some of the challenges graphic designers face?

Because the day-to-day job of a designer can vary widely depending on what they’re working on, one of the main challenges is being able to think about how the particular task you’re working on fits into the overall design concept of the brand. “You always have to think about how a design would look on mobile or how it would look on desktop,” Emily explains. In addition to the challenge of creating designs for multiple platforms, graphic designers also have to contend with the technical challenges of design itself. “For me personally, HTML and CSS are not my strong points,” Emily says, explaining that understanding how and when to apply this type of code is not always easy. However, she also emphasizes that learning basic coding like HTML and CSS is a great way to give yourself an edge in the industry and to continue developing your skills. “It definitely gives me an edge to know a little bit about them so I’m always pushing myself to get in there and try to make edits.”

Graphic design is an exciting field with plenty of great opportunities. If you’re interested in becoming a graphic designer and want to learn more about the industry, consider taking on an internship and getting some hands-on experience in the industry.

Next, get more career tips for internships and entry-level jobs such as How to Use a Blog to Apply for an Internship and find answers to common interview questions such as What’s Your Dream Job?

How to Get Into Advertising

If you’re a marketing or advertising major you’re likely thinking about your career path after graduation. To find out more about what it’s like to work in advertising, we visited the New York offices of McCann Worldgroup, one of the oldest and largest advertising agencies in the world and talked to Cristina Pansolini, one of the agency’s brand strategists. During our chat, Cristina shared her insights about the advertising world and offered some helpful tips for how students and recent grads can get started in the industry.

Here are some of the things you need to know about working in advertising.

What is an advertising agency?

“All the ads and commercials you see have an advertising agency behind them,” Cristina explains.“The agency basically helps a brand decide how they want to look to consumers out in the world.” From brainstorming ideas to implementing campaigns, ad agencies are responsible for helping brands discover their unique value and put their best foot forward with consumers.

What are all the different roles at an ad agency?

According to Cristina, there are three main client-facing positions: account executives, brand strategists and creatives. Account executives are responsible for managing the day-to-day relationships with clients, including making sure that timelines and budgets are adhered to and that clients are happy with the results of their campaigns. Brand strategists like Cristina also interact with clients and they’re responsible for helping brands determine how they want to represent themselves to customers. “I help determine the strategy for brands to come to life,” Cristina explains, emphasizing that the process is all about taking ideas and executing them in an engaging, effective way. Lastly, there are creatives, the people responsible for writing engaging copy and designing graphics to capture a brand’s look and feel. Although each of these positions plays a unique role in how campaigns come to life, the interaction between them is what allows agencies to consistently deliver effective, creative solutions to their clients.

What is the culture like at an ad agency?

“It’s pretty casual,” Cristina explains, emphasizing that working at an ad agency is definitely not as fast-paced or exciting as a show like “Mad Men” makes it out to be. “There are definitely no suits and ties though a lot of people care about fashion and are trendy.” As far of the atmosphere of the office goes, that’s pretty fun and casual too. “Socializing is definitely big. We have a ping-pong table and a pool table. And it’s definitely very young. Even the older employees have a young spirit,” she says.

How does a recent grad or college student get a job at an ad agency?

According to Cristina, most advertising executives land their jobs by going the internship route. “I would say that 90% of the people who work here got in through an internship,” she says. The key is to find a good internship and then capitalize on the opportunity by working hard and going the extra mile.

Pro Tip: Timing is also important. Ad agencies like McCann recruit full-time employees from their crop of summer interns and they make sure to hire interns who are recent graduates. “It’s kind of a trail run and they’ll be able to determine if they’re going to hire you by the end of the summer,” Cristina explains. Her advice: Take your internship seriously and make the most of every moment you have there.

Working in advertising is an exciting chance to come up with creative ways for companies to connect with consumers. It’s also an opportunity to work as part of a dynamic team like the one at McCann. If you think a job in advertising might be for you, take Cristina’s advice and test it out by applying for relevant internships in the field. And who knows? One of them might just get you your dream job after graduation.

Next, get more career tips for internships and entry-level jobs such as How to Write a Resume That Stands Out and find answers to common interview questions such as What Gets You Up in the Morning?

What is it Like to Work at an Ad Agency?

If you’re an advertising major or a “Mad Men” fan, you may be wondering what it’s like to work at an ad agency. To find out, we visited the New York offices of McCann Worldgroup, one of the largest and most established advertising agencies in the world. While there, we sat down with Brand Strategist Cristina Pansolini to find out what an ad agency does and talk about some of the most common facts and myths of advertising.

Here’s what it’s really like to work at an ad agency.

Is working at an ad agency a fun and glamorous experience?

According to Cristina, there’s definitely some truth to the “Mad Men” representation of the industry. “I would say the socialization is pretty accurate. Everyone’s hanging out all the time and there’s definitely a creative, fun vibe like there is on the show,” she says. This vibe helps the team come together to brainstorm and develop innovative campaigns for their clients. For a big agency like McCann, this means working on campaigns for clients of all sizes including corporations, startups and everything in between.

How long does it take for a campaign to go from inception to implementation?

Because each campaign is different, it’s important to distinguish the type of campaign you want to create before you can identify the timeline for implementation. Cristina explains that “A brand campaign (which is related to what the brand stands for) can take six months from start to finish.” This includes everything from establishing the look and feel of the brand to creating ads designed to increase the brand’s presence. Product and social campaigns however, are faster to develop. “A product campaign, which is a focus on something specific the brand sells, that can take three to four months to launch, and social campaigns can take anywhere from a week to three weeks,” Cristina says.

How does the team brainstorm new campaigns?

Brainstorming is one of the key parts of advertising and finding ways to do it effectively is really important. According to Cristina, a lot of what makes brainstorming such a fun process at McCann is the layout of the office itself. “We have whiteboards and corkboards across most of the walls and most of the meeting rooms. If inspiration strikes, we just start writing down ideas,” she explains. This makes the process a collaborative one and ensures that brand strategists and account executives are able to work through ideas and presentations as a team, coming up with the best possible solution for each client.

How do you balance working on multiple accounts at once?

One of the challenges of working for an ad agency is balancing multiple accounts at once while ensuring that senior leadership is happy with the results. “Most people work on two to three brands, depending on the size,” Cristina explains. Delivering successful campaigns is all about listening to what the client needs and being able to offer them solutions that will help them put their best foot forward with consumers. Although this may sound challenging, Cristina emphasizes that it’s been a great learning experience and one that has helped her learn the ins and out of the advertising industry very quickly.

Working for an ad agency definitely has some glamorous perks but it’s also a great place to develop new skills and take on interesting challenges. If you think an ad agency job might be right for you, be sure to test it out by applying for paid and unpaid internships in the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether an advertising job is a good fit for you. And who knows? You might just land a job at a great agency like McCann.

Next, get more career tips for internships and entry-level jobs such as What is a Chronological Resume? and find answers to common interview questions such as If I Asked Your Friends to Describe You, What Would They Say?

What is a Journalist?

A popular career path for those interested in writing and digital media, journalism offers recent grads the opportunity to learn about all aspects of news-focused writing in areas including politics, travel and lifestyle. If you’re considering becoming a journalist, you might be wondering what this career path entails and whether it could be a good fit for you.

Here are some of the key things you need to know about being a journalist.

What is a journalist?

Working for a newspaper, magazine or news outlet, a journalist is someone who reports on current events by gathering relevant information and then presenting that information to the public. Depending on their specialty, journalists can be writers, TV reporters, photo or video journalists, each using their specific medium to craft engaging stories that resonate with the public while delivering important information.

What does a journalist do?

From covering the latest news at New York Fashion Week to reporting on presidential elections, journalists are responsible for identifying topics that are important to the public and then coming up with well-researched stories on those topics. A broad field that covers many specialist areas — including technology, politics, breaking news, entertainment and lifestyle — journalism is essentially a form of storytelling based on facts and information.

What are the challenges of being a journalist?

A notoriously fast-paced field, journalism definitely has some challenges. These include long hours (after all, news never sleeps), high competition for jobs and a constantly-shifting media landscape that requires journalists to consistently learn about new technologies and new forms of reporting. In addition to these challenges, journalism is also not a very high-paid profession — at least not in the beginning — meaning that journalists often work long hours without much financial reward.

What are the benefits of being a journalist?

Although journalism definitely has its fair share of challenges, it also has a lot of benefits including the excitement of being among the first to know when a big news story is about to break, the potential to travel in order to cover a story and the chance to meet exciting and interesting people from all over the world.

What is a typical salary for a journalist?

A typical entry-level journalist salary is approximately $36,000, with senior reporters typically earning upwards of $70,000 and senior-level editors — such as managing editors and executive editors — earning upwards of $90,000.

An exciting and rapidly evolving field, journalism has a lot to offer recent grads. The best way to find out if being a journalist is right for you is by doing an internship and getting a hands-on feel for the role.

Next, get more career tips for internships and entry-level jobs such as How to Set Great Internship or Job Goals and find answers to common interview questions such as What Motivates You?

How to Get an Ad Sales Job

If you’ve been studying marketing or advertising throughout your time in college, you likely already know a bit about the important role that ad sales plays in the digital media landscape. Even if you don’t, you might be interested in working for a great digital platform and are curious about how you can get your foot in the door.

To find out the ins and outs of advertising sales, we filmed a video interview with Snapchat Creative Strategist Sam Goodman and got some great advice on how recent grads can get started in the industry.

What does it actually mean to be in ad sales?

“There are a lot of different ways that you can be involved in ad sales. You can be involved in advertising on the brand side, at an agency, or for a publisher or platform,” Sam explains. In fact, because ad sales involves selling advertising space on websites and social media platforms, it’s one of the most integral parts of the digital media industry and a key entry point for those interested in working in a dynamic and innovative field.

How do you get into ad sales without any experience?

Getting started in ad sales without experience might seem intimidating at first, but it really doesn’t need to be. According to Sam, the key is being persistent. “If you’re passionate about it, that will show in any interview,” he says, emphasizing that you can learn a lot from reading trade publications like Ad Age and Digiday while you’re still in college.

Pro Tip: Sam also suggests doing internships and taking on brand ambassador roles to advertise local and national businesses on your campus. This will give you a great sense of what it means to represent a brand and help you build your knowledge base so that you can land a full-time position.

What are the main entry-level roles in ad sales?

“Planners tend to be good entry-level points, both on the publishing side and on the agency side,” Sam says. And the great news is that these roles are among the most popular in the field, meaning that there are plenty of opportunities for you to find a position right out of college.

If you really want to learn a lot as quickly as possible, Sam recommends going the agency route. “You’re going to get a good understanding of everything, both working with a brand and working with a publisher. From there you can jump off and figure out what it is that works best for your skill set,” he says.

How can recent grads make themselves stand out to hiring managers?

Although there is a lot of competition in ad sales, Sam emphasizes that it’s definitely possible to stand out from the pack. The key is going the extra mile. “It can be as simple as sending a handwritten thank you note. You’d be amazed how far those go,” he says, explaining that it shows a level of dedication most people don’t have.

The real secret however, is getting creative. “You can find unique ways to use the platform that you’re applying to,” Sam explains. “At Snapchat, we recently had an interviewee drop a thank you geofilter over the office the day after interviewing.” Needless to say, the candidate made a great impression by not only going above and beyond what was expected, but by also showing that she understood the platform and how to use it effectively.

Finally, what’s the one piece of advice all college students and recent grads need?

Although ad sales has its own unique characteristics and challenges, there’s one piece of career advice that definitely applies to all students and recent grads: Don’t waste your time. “College is a unique point in our lives where we have resources available and time available to do a number of things,” Sam explains. “Try to find something you’re passionate about, experiment a little bit and make sure that you take advantage of your time on campus.”

As a rapidly growing part of digital media, ad sales offers fantastic opportunities to build your skill set while also learning more about an innovative industry. The key to landing an ad sales job, especially at a great platform like Snapchat, is to learn as much as possible about advertising while also representing your skills and experience effectively in an interview. And above all, don’t be afraid to get creative. This will help you stand out to employers and be at the top of their minds when they’re ready to make an offer.

Next, get more career tips for internships and entry-level jobs such as The Ultimate Guide to Interviewing for an Ad Sales Job and find answers to common interview questions such as Are You Willing to Travel?

What Does a Day in the Life of a Social Media Manager Look Like?

If you’re thinking of becoming a social media manager, you might be wondering what your daily schedule will look like. Will you be spending all day posting on Facebook and Instagram? How much time will you need to dedicate to analytics and reporting? To help you understand the day-to-day experience of working in social media, we decided to break down the tasks social media managers tackle each day, focusing on both the more popular parts of the job and some you might not know too much about.

Here’s what the schedule of a social media manager looks like:

Morning: Checking Channels, Scanning News Sites, Creating Social Posts

Since social media runs on a 24-hour cycle, it’s important for social media managers to be aware of what’s going on with their channels at all times and to be on top of current news trends. “A lot of people think I’m just painting my nails and Snapchatting all day, but there’s so much more to it than that,” explains Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox.

Checking channels

For most social media managers, the day begins with a quick check on what’s going on with all of the company’s social channels. If there are any questions or comments that require immediate responses, these are typically taken care of first thing in the morning.

Scanning news sites

Once all of the company’s channels have been checked and questions answered, social media managers normally scan news sites for breaking news stories or trending topics related to the specific industry the company is a part of.

Creating social posts

Having a handle on the day’s news is especially useful for crafting engaging posts, which is the next item on the agenda and usually wraps up a social media manager’s morning. Although this part of the day usually only takes 2-3 hours it’s one of the most important because this is the part that the brand’s community actually sees.

Afternoon: Analyzing Campaign Performance, Planning, Meetings

With social posts out of the way, social media managers generally spend the afternoon analyzing campaign performance and developing new strategies and campaigns.

Analyzing campaign performance

Tracking campaign performance is one of the keys to ensuring successful outcomes. In order to get a sense of how these campaigns are performing, social media managers use a mix of different analytics tools designed to measure engagement such as likes, shares and clicks. In turn, these factors correlate to website traffic and customer acquisition which directly affect a company’s revenue.

Planning

Strategizing and planning are two of the key areas of any social media job and something that social media managers always focus on. This part of the day generally includes creating content for current social media campaigns or planning out new strategies to test on both existing and emerging platforms.

Meetings

Another key part of a social media manager’s day, and one that often goes hand in hand with planning, is attending meetings. These meetings are generally focused on ensuring that the company’s messages are consistent across all of its channels and that the social media strategy takes into account things like new product launches and company news.

As an innovative and fast-growing industry, social media offers great opportunities to represent a brand. In order to do that well, “It’s important to be able to wear many different hats and be really scrappy,” Juliette explains. By having a clear idea of what to expect in the role, you’ll be able to position yourself to land a job at a great brand like Birchbox. And when you’re ready to prepare for the interview, we have some great interview advice to help you put your best foot forward.

Next, get more career tips for internships and entry-level jobs such as 5 Things You Must Do to Prepare for Your Video Interview and find answers to common interview questions such as Are You Willing to Relocate?

Common First Job Mistakes and How to Avoid Them

Landing your first job is an exciting moment because it marks the beginning of your professional career. But although it may seem like the hard part is over once you have your offer letter in hand, it’s important to be aware of the challenges you’ll face when starting a new job and to avoid the mistakes that can come along with it.

Here are three common mistakes that many people make in their first jobs.

1. Relying on yourself for guidance

You’re not expected to be perfect in your role from the get-go, especially at such an early stage of your career, so don’t be afraid to raise your hand and ask for help from your managers and peers when you need it. Although it’s important to develop knowledge on your own, learning from higher-ups who have more experience is a great way to build your skills and knowledge effectively.

Fostering a mentorship with a trusted work colleague can also prove to be extraordinarily beneficial to your development. The best way to do this is by finding a co-worker (ideally someone who’s been in the same role or a similar role to yours) and asking them to go out for a mid-day coffee or after-work drinks. Learn about how this person came into the company, pick their brain on how they approach their work and get a good sense of your expected work-life balance. As your relationship grows and develops, rely on your new mentor for advice during challenging times or when navigating uncharted territory.

2. Underestimating the importance of grunt work

Your new career is likely to start in an entry-level position, which unfortunately comes with “grunt work” such as number-crunching, running reports and other tasks that your superiors don’t have the time or bandwidth to take on. While grunt work isn’t anything you can brag about to your friends, it’s an incredible opportunity to dive deeper into learning about your company while proving to your manager that you’re reliable and trustworthy. The best way to approach grunt work is to take what you can from it and use those tasks to grow your skill set. For example, if you’re building and running reports, it’s important to get an understanding of why the reports are important and gain as many insights as you can from them.

Pro Tip: Although it may seem like senior members of the team focus only on the most important tasks, the truth is that every position (including your manager’s position) involves some level of grunt work. By accepting this as a reality of professional life and making the most of it, you’ll be sure to impress your manager and to really grow into your role.

3. Expecting praise and promotions to come easily

Although being praised for a job well done is something we all aspire to, the reality is that much of what you’ll do in your first job (or any job) is about being patient and proving yourself. This means accepting new tasks enthusiastically, asking for feedback and not getting discouraged if your first attempt at a project doesn’t go as planned. By approaching your new job with a growth mindset and accepting praise graciously when it is given, you’ll be showing your manager that you’re there to learn and add value to the team, something that is much more likely to lead to a rewarding experience and a promotion down the line.

First job mistakes are a natural part of getting used to the professional world and chances are that you’ll make some mistakes no matter how careful you are. However, by anticipating common mistakes before they happen and learning how to resolve them, you’re likely to succeed in your new role and to impress your manager.

Next, get more career tips for internships and entry-level jobs such as How to Tell if an Interview Went Well and find answers to common interview questions such as Where Do You See Yourself in 5 Years?

The Ultimate Guide to Interviewing for an Ad Sales Job

Whether you’ve studied advertising throughout your time in college or it’s a field that you’ve recently discovered, if you’re trying to get involved in ad sales you may be looking for advice on how to nail your interview. We recently sat down with Snapchat Creative Strategist Sam Goodman to film a mock interview and get the inside scoop on impressing hiring managers and ensuring that you come across as knowledgeable and confident during your interview.

Here are his top tips for what to do in an ad sales interview.

1. Dress for the company you’re interviewing for

“In any interview situation and especially in ad sales, it can be nerve-wracking to figure out what to wear,” Sam explains. However, it doesn’t have to be that way. “It’s totally normal to email the recruiter and ask them what the dress code for the office is and then get a feel from there,” he assures us. One key thing to note is that ad sales is a casual environment so wearing a suit will automatically make you stand out (and not in a good way). Instead, focus on wearing something that fits into the business casual category such as slacks and a button-down shirt for men or nice pants and a blouse for women.

2. Keep your resume to one page

The second key thing Sam suggests is keeping your resume to one page. “I recommend optimizing the experience you have towards the interview you’re going in for and keeping it within a page maximum,” he says. This is especially important for recent grads who don’t often have significant professional experience. By keeping your resume short and focused, you’ll be helping hiring managers see both your skills and your potential.

3. Keep your “About Me” to under 60 seconds

Being able to give a concise description of your background is a great way to engage the interviewer and give them a sense of who you are both personally and professionally. In addition to telling the hiring manager where you’re from and what you’re studying in school, be sure to offer solid examples and to focus on facts that relate to the industry or to your previous academic and internship experiences.

4. Relate your experiences back to the role you’re interviewing for

Few things are as important during an interview as being able to relate your experiences back to the position you’re interviewing for. This important for two reasons: 1) It lets hiring managers know that you understand the role and have a good sense of how your skills will match the company’s needs 2) It shows that you’re engaged in the interview process and able to talk about your experience in a relevant, articulate way.

5. Don’t be afraid to ask clarifying questions

Asking clarifying questions is another key factor of a successful interview. These types of questions will help you understand exactly what the interviewer is asking and to give answers that will resonate with them. Although asking clarifying questions might seem a bit intimidating, you shouldn’t be afraid to do it. In fact, hiring managers really appreciate it when you clarify the question because it shows that you care about answering the question well.

6. Give examples of how you can manage big personalities

Whether you’re working for an agency or a publisher, one of the main day-to-day challenges of ad sales is being able to manage lots of competing needs and personalities. This is something that Sam asks about when interviewing candidates at Snapchat and a skill he emphasizes as being key to any ad sales job.

7. Make sure your passion shines through

Passion is important for any position, especially a client-facing one where you’ll be serving as the face of the brand. A great way to show this passion is by giving specific examples of things you’ve done to turn one of your visions into a reality. For example, have you developed a specific program at your school to benefit students or led your sorority in fundraising for a charity? This is the time to mention that.

8. If you need more time, repeat the question before answering

Repeating the question back is a great way to buy yourself some time during an interview, particularly if you encounter a question you weren’t prepared to answer. Added bonus: Framing the question clearly in your mind will help you come up with a more targeted, focused answer.

9. Be honest when talking about your passion and excitement for the company

Showing sincere excitement about a company is a great way to demonstrate your enthusiasm for a position and to show that you’re a cultural fit for the role. “Whether you’re interviewing at a brand, an agency or at a publisher, make sure you understand how it works so that you can speak confidently,” Sam advises. This will ensure that your passion shines through and that the interviewer knows how excited you are about the role.

10. Do your research and find examples to reference

Doing your research is key when interviewing for any position but it’s especially important for something like ad sales where you’ll likely be asked about specific ads that you think are working well. “If you’re interviewing for an advertising role at any company, you should really be doing a lot of research on the app to take note of advertising,” Sam explains. Another key piece of advice: “You should make note of going into each part of the app and trying to identify advertisements that you can speak to as examples.”

11. Pick a relevant brand and give specific examples of what they do well

If you’re asked to give an example of a company that is doing great things in the digital space, focus on one that is developing innovative campaigns while also building a strong community around their brand.

Pro Tip: Although you may be tempted to offer the brand you’re interviewing with as an example, don’t. This will come across as insincere and also show that you’re not fully up to speed on what’s going on in the digital landscape.

12. Be yourself and show your personality

Being yourself is key in any interaction with a potential co-worker or manager, but it’s especially important during your interview where you’re trying to assess whether the role will be a good fit for you. On the interviewer side, Sam emphasizes that when he interviews candidates for Snapchat, he wants to make sure that he looks for people who will be a good fit for the company culture as well as for the role. “You want to check that this person is going to fit well on your team, that they’re going to meld into the culture nicely,” he explains.

13. Ask questions! Have a few prepared so you don’t get stuck

“Anytime you go into any interview, and especially in advertising, it’s super important to come prepared with a few questions,” Sam says. “Whether it’s about what the daily role will look like or what the interviewer thinks of his or her current role, you need to have a few questions to prompt further conversation and to show that you’re engaged.” When preparing your questions, think about what you’d most like to know about the position or the company and lead with that.

Pro Tip: If you really want to end the interview on a high note, ask the hiring manager about their best moment at the company. This is a great way to get them to reflect on what they love about their job and a perfect way to wrap up the interview.

14. Ask for contact information and send a thank you email

“Thank you notes are probably one of the most key pieces of follow-up to any interview,” Sam says. In fact, thank you notes are a great way to remind hiring managers about your good qualities and to let them know that you appreciate their time. Best of all, thank you notes will make you stand out. “A lot of interviewers and a lot of hiring managers especially focus a lot on the thank you note,” Sam emphasizes. So be sure to send one as soon as possible, preferably the same day.

Interviewing for a position in ad sales is a great way to test out the waters and see whether a career in advertising would be a good fit for you. Although it may seem a bit intimidating at first, by doing your research, knowing what other brands are doing and being confident in your answers, you’ll be sure to nail your interview and maybe even land a job at a great company like Snapchat. One final piece of advice from Sam: Be yourself. “Because that’s who you are and that’s what sets you apart in any interview.”

Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as Why Do you Want to Leave Your Current Job Or Internship?

How to Get a Job at an Auction House

Working with rare pieces of art is a dream for many people, but for those who work at an auction house, it’s also a reality. If you’re an arts or design major, or just someone who’s interested in learning more about the art world, you might be wondering about the types of career opportunities you can find at an auction house and what you need to do to be considered for those opportunities.

To find more about how auction houses operate and how you can land a job at one, we spoke with Alexa Mendez, a post sale coordinator at Christie’s.

What are the different types of auction house positions?

Like most other fields, the art world involves a variety of different positions including roles like marketing, operations, sales and business development. And because not all of these roles require an art background, it’s entirely possible to find a position you like and that also matches your skill set. Alexa’s advice? Don’t be afraid to think outside the box. “It’s about what you can do in the industry that you want to be in,” she says, explaining that her own academic background in finance and international business seems far removed from the world of art. However, by leveraging her business skills she was able to find an opportunity on the finance team at Christie’s and has since advanced to be a more senior role as a post sale coordinator.

What types of skills do you need to work at an auction house?

Even with so many opportunities for different careers, most jobs within an auction house setting require two things: 1) A strong knowledge of the art industry and 2) The ability to work as part of a cross-functional team.

Some of the skills that are crucial for any type of auction house position are:

Knowledge of the art industry

Although you don’t need to be an arts major to work in the art industry, having strong knowledge of the field is a key requirement of working at an auction house. In order to develop this knowledge, you can either take some art electives in college, or you can do your own research on the industry by reading relevant publications and following your favorite artists on social media.

Communication skills

Because of the cross-functional nature of the art world (and of auction houses in particular), being able to communicate in a clear and timely fashion is a crucial part of being successful in this field.

Organizational skills

Due to the many steps involved in organizing and hosting an auction (such as sourcing the pieces, planning the event and generating publicity around it), having strong organizational skills is extremely important for anyone working in an auction house setting. This will ensure that auctions and sales are well coordinated and that clients are happy with the way their purchases are handled.

How do you get your foot in the door for a job at an auction house?

One of the biggest misconceptions about auction houses is that you have to have a certain artistic or personal background to work there. In fact, when applying for her job at Christie’s, Alexa was prepared to do pretty much anything to get her foot in the door. “I will scrub the floors if that’s what it takes to start here,” she remembers saying after she reached out to them through a cold call. But she didn’t have to. Instead, she was able to demonstrate her talents in business operations and finance and prove that she could bring a lot of value to the organization. “I started off as a finance assistant and now it’s almost four years and three positions later,” she says, emphasizing that her finance background not only helped her get her foot in the door but also helped her advance within the organization. Her biggest tip: Figure out what you can bring to the table and show the employer what you can do for them.

Working at an auction house is a great opportunity for those who are interested in the business side of the art world. To find out if this type of career is right for you, we suggest doing an internship and getting some first-hand exposure to what it’s like to work at an auction house.

Next, get more career tips for internships and entry-level jobs such as How to Get a Mentor at Work and find answers to common interview questions such as What’s Your Dream Job?