Tag: postgrad

What Are the Different Types of Public Relations Jobs?

The field of public relations offers a lot of exciting opportunities for recent grads who are interested in learning about media relations and enthusiastic about helping companies promote their brands. If you’re considering a career in public relations, you might be wondering about the different types of PR jobs and trying to get a sense of which one is right for you.

Here are some of the most common roles within public relations.

Publicist

A publicist is typically the role people think of when they think of a PR professional. Based either an agency or on an in-house team, publicists work directly with clients to help develop and execute their brand strategy. They are also responsible for coming up with publicity campaigns and identifying the best ways for clients to promote their brands to the press and to their customers. Many publicists also work with celebrities to promote their personal brands and professional projects.

Copywriter

Another role that can be part of an agency or in-house team, a copywriter is responsible for writing publicity and marketing materials on behalf of clients. This can include everything from press releases to blog posts and is usually done in accordance with a public relations strategy created by the PR team. In addition to writing different types of copy, copywriters are also responsible for maintaining a consistent brand voice and identity across multiple channels at the same time.

PR specialist

Acting as the first point of contact for media outlets, a PR specialist is responsible for generating positive press coverage for clients by developing relationships with journalists and coming up with relevant story pitches. In order for these pitches to be successful, they have to serve two functions: 1) They need to resonate with journalists by being newsworthy items and 2) They need to represent the client in a positive light.

Social media manager

A social media manager is another potential role on a public relations team. This position can be based either at an agency (working on multiple client accounts) or an in-house team (managing the social channels of a particular company). Working to promote the brand on various social media channels such as Facebook, Twitter and Instagram, the social media manager is responsible for creating engaging content, interacting with the brand’s community and measuring the success of various campaigns.

Spokesperson

Acting as the face of the brand, the spokesperson is responsible for making statements on behalf of the company. This role is generally part of an in-house communications or PR team and is tasked with handling interview requests, making TV appearances and responding to any criticism the company might face.

The world of PR offers many great opportunities for those interested in developing exceptional communication skills and helping companies to build and maintain their public images. The best way to know which of these opportunities is right for you is by taking on an internship and getting some hands-on experience.

Next, get more career tips for internships and entry-level jobs such as the Top 10 Things You Should Look For in a Company and find answers to common interview questions such as What Are Your Strengths?

How to Become a Public Relations Specialist

Public relations is an exciting field with plenty of career opportunities for recent grads. If you’re interested in getting started in PR, you might be wondering about the best way to get your foot in the door. Should you attend networking events or try to land an internship at a PR agency? Ideally, you’ll want to do both.

Here are the steps you need to follow in order to become a public relations specialist.

1. Decide where your PR passion lies

Are you interested in working with several different companies or are you more passionate about getting really in-depth knowledge of one specific company? Your answer will help determine which direction you want your PR career to take. For example, if you’re interested in working with multiple brands and getting a high-level view of several different industries, then working at an agency might be the best bet for you. On the other hand, if you’re more interested in getting really hands-on knowledge of a specific industry, then working on an in-house PR team might be a better fit.

Pro Tip: If you’re not sure which direction you want to take, we recommend taking on an internship at a PR agency. This will give you a great overview of the different types of accounts PR specialists work on while also giving you the hands-on experience you need to succeed in the industry.

2. Build your skill set by taking relevant classes

At its core, public relations is about storytelling and one of the keys to working in PR is being able to define and promote the stories of the brands you work with. In order to do this effectively, you need to have strong communication skills and a solid understanding of media and marketing trends. To build your skill set, we recommend taking relevant classes such as communications, marketing and media studies. These will help you develop your knowledge of the media industry while also giving you great insights into how to really engage an audience.

Pro Tip: Another way of developing your skills is by taking on a freelance project or creating a brand of your own. This doesn’t necessarily have to be a big project, but it should demonstrate that you understand how to create a brand identity. For example, if you’re interested in fashion as well as public relations, you could start a fashion blog and create a brand strategy around it. Although taking on this type of project is not necessary for landing a PR job, showing that you can take initiative and develop and execute a PR strategy will go a long way toward impressing hiring managers.

3. Take on a PR internship

Another great way to build your skill set is by taking on a PR internship. This will give you hands-on experience of working with clients and help you get a sense of what types of brands and industries you’d most like to work with. Depending on the type of internship you decide to do, you could be working on developing brand strategy, supporting account executives with managing client accounts, writing press releases, managing social channels and more. Taking on an internship is a great way to not only add valuable experience to your resume but to also get a sense of what you really want to do with your PR career.

4. Know what to expect from the interview process

Interviewing for a job in public relations involves showing that you’re informed about the industry and passionate about working with clients to help define and promote their stories. Common questions you’re likely to encounter include “What does public relations mean to you?” and “What is your favorite brand and why?” These questions are designed to test your understanding of branding and marketing techniques and to get a sense of your true interest in public relations. In order to answer them effectively, it’s important to demonstrate that you’re truly enthusiastic about the field and eager to learn more about helping brands succeed.

5. Network, network, network

One of the keys to landing a job in any industry is networking and this is especially important when it comes to public relations. This is because PR relies on building relationships between brands, journalists and audiences in order to deliver results. To do this successfully, it’s important to work on developing strong relationships with colleagues and journalists by attending networking events and meetups, and connecting with others on professional platforms such as LinkedIn.

Working in public relations is an exciting opportunity to promote brands you’re truly passionate about. By following these tips and developing your experience and your network, you’ll be sure to find an opportunity that’s right for you.

Next, get more career tips for internships and entry-level jobs such as How to Write a Cover Letter and find answers to common interview questions such as Why Do You Want to Work Here?

How to Write a Press Release

There are few items more closely associated with the communications industry than press releases – it’s important for people interested in the field or new to a communications job to understand the purpose of a press release and to know how to write one.

Here are some tips for writing a great press release:

The purpose of a press release

Organizations use press releases to relay important announcements to key audiences, including investors, consumers and the media.

How to send out a press release

Organizations or their representatives can send press releases directly to key stakeholders or through services such as PR Newswire or Business Wire, which specialize in press release distribution.

Key points to consider when writing a press release

The following points are important to remember when writing a press release:

  1. This is not a creative exercise. Writing a press release is not an opportunity to experiment with flowery prose or lay out personal opinions. As a piece of business writing, you should employ clear, concise language. People who read a press release should be able to quickly and fully understand the announcement.
  2. Cover the 5 W’s. A reader should walk away understanding the 5 W’s – Who, What, When, Where and Why – whenever relevant. Who is responsible for this new corporate segment? What will happen as a result of this announcement? When will this event take place or this change be implemented? Where will certain meetings take place? Why is this change or event occurring?
  3. Skip the jargon. While it’s sometimes impossible to completely avoid financial or legal language in a corporate press release, investors, consumers and the media all need to be able to understand what the release actually states.
  4. Keep it concise. A press release tends to be between 3-5 paragraphs, though the length can vary depending on the information you need to include.

Why press releases are still relevant

Despite the rise in corporate social media accounts and digital media, a standard press release is still a key tool in business. Press releases remain a valuable and reliable source of information for investors, consumers and the media. Additionally, press releases are often the core building block for other forms of communication – a company might link to a press release in a tweet, or use language from a press release in a video of a CEO, a letter to employees, or on a call with investors and analysts.

What to do after sending a press release

The next steps following a press release vary based on the goal. Is an organization launching a new initiative that it wants the public to be aware of? In that case, it makes sense to follow up with media interviews to broadcast the company’s message.

Press releases tend to follow this dependable template:

Headline Describing the Main Point
Subhead Providing Additional Detail or Describing Secondary Announcement

CITY, State, Date – Opening paragraph providing clear announcement.

Quote from CEO or other organizational leader offering support or rationale for the announcement.

Paragraph providing additional details.

About [Organization Name]

Boilerplate description of the organization.

Contact

Contact Name
Title / Organization Name
Telephone
E-Mail

Once you have the template filled in, the finished product will highlight all of the key parts of your announcement in an engaging and compelling way.

Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What Motivates You?

What Types of Skills Are Best for an Arts Major?

Love art but not sure you have what it takes to successfully grasp the complexities of being an arts major? Here are the five major skills you’ll need to succeed in any college’s art department.

Diverse design skills

At the end of the day, an artist needs to be able to create incredible art, right? But even more important than being able to design and produce thought-provoking work, artists also need to have an understanding and appreciation for the various mediums (such as paint, clay, watercolor, etc.) available to them.

Thus, as an art major, you’ll need to be excited to work with these different mediums and also different design techniques over your course of study.

Ability to take criticism

Like any creative field, majoring in visual arts means being able to take constructive criticism well, regardless of if it comes from your peers or your professors. Art is an incredibly subjective field, and everyone will have an opinion on your work.

Knowing how to incorporate critiques and suggestions and cast asides ones that aren’t helpful is an important skill that takes time to learn.

Knowledge of art history

You can’t be a successful or insightful artist unless you have an idea of the art that has come before you. While you might want to get your hands dirty working on your own art, you’ll still need a scholarly mind to discern the history of art and what different periods in art have looked like to create the best pieces you can.

Time management skills

When you’re an arts major, chances are you’re working on a number of big projects at once spanning all sorts of mediums. Being able to keep yourself on schedule is an important skill in college, and it’ll only become more critical as you transition from majoring in art in college to working in an art-related field after school.

Communication and interpersonal skills

Even though much of your time as an arts major will be spent alone working on your various pieces, it’s still incredibly important to have interpersonal skills, especially when talking to people who are viewing your art and potentially leasing or buying it for their own collections elsewhere.

The personality of an artist is often as important as the art itself, and being able to relay that message to people is crucial.

Next, learn more about this college major such as What is an Arts Major And is it Right for Me and get more career tips such as 6 Ways to Impress Your New Boss.

What Types of Skills Are Best for a Marketing Major?

Being a marketing major is a great way to develop your knowledge of the marketing industry and to discover what’s involved in promoting brands and products. As a marketing major, you’ll be doing things like understanding the psychology behind consumer behavior, designing marketing campaigns and learning about social media trends. To accomplish these things successfully, you’ll need to develop a strong and diverse skill set.

Here are the five skills you’ll need to succeed as a marketing major:

Creativity

Since marketing campaigns often require unique approaches, creativity is a prerequisite for anyone thinking of taking on a marketing major. During your time in college, you’ll be able to put your creativity to use by coming up with ideas for marketing campaigns in your classes and then determining the best ways to test them out.

Communications skills

Being able to communicate effectively is a crucial part of any job and this is especially true when it comes to marketing since this field is all about making a particular message or idea engaging to an audience. Having strong verbal and written communication skills is extremely important for those who are thinking of taking on this major.

Analytical skills

Since marketing is heavily driven by data and metrics, having an analytical mindset is a key component of succeeding in this major. From understanding the science behind a particular marketing strategy to being able to quantify results and demonstrate the value of a particular campaign, putting your analytical skills to use will help you understand the true power of marketing and give you insights into how you can improve on each campaign.

Organization skills

Whether you end up working for a marketing agency or as part of an in-house marketing team, once you leave college you’ll likely be in a role that requires you to do several things at once such as managing social media accounts, coming up with new campaigns and creating reports to track the performance of those campaigns. To do these things effectively, you’ll need to be able to organize your time effectively and to prioritize new tasks as they come up.

Knowledge of media trends

Since marketing requires you to capitalize on media trends in order to develop successful campaigns, having a solid understanding of those trends (and why they matter) is an important aspect of being a marketing major. In addition to being interested in media trends and marketing campaigns, marketing majors will also benefit from having a sense of why certain strategies work when others don’t.

By knowing what to expect from a marketing major and developing the right skill set, you’ll be able to maximize the impact of your studies and to set yourself up for success after graduation.

Next, learn more about this college major such as the Career Opportunities for Marketing Majors and get more career tips for internships and entry-level jobs such as the Top 10 Things You Should Look For In an Internship.

What Types of Skills Are Best for a Finance Major?

Studying finance is both challenging and rewarding and when preparing to do so, it’s important to assess your skill set and understand whether the major is a good fit for you. You should also ask yourself these important questions: What types of abilities will I need to possess to be successful if I pursue a finance degree? Are they inherited or acquired? Can I get better at these skills through time?

Here are some of the most common skills you’ll need as a finance major:

Problem-Solving Skills

As a finance major, you’ll constantly be asked to change the status quo of a situation given a set number of variables. Companies often ask, “How do we enhance performance and minimize resources within this period of time?” To answer these questions, you’ll need to assess what can be done differently, spot trends within industries and evaluate potential opportunities.

Quantitative and Statistical Analysis Skills

Finance is driven heavily by numbers. If math and statistics have been areas of strength for you in the past, you’re likely to thrive as a finance major. In order to understand and analyze data, link concepts and derive conclusions based on these findings, you will need a strong mathematical foundation.

Microsoft Excel Skills

Having strong Microsoft Excel skills goes hand in hand with analyzing data. This is because working in finance involves putting together financial models that can be used to test out an investment strategy or financial decision. To build up your Excel skills, you’ll need to spend time learning the various features and functions of the program and then practice creating models, charts and pivot tables.

Creativity

Creativity is often an underrated skill when it comes to finance. This skill is often thought of as something that’s prominent in the arts, but it’s also a common trait of those who succeed as finance majors. In your classes, you’ll be asked to come up with unique solutions to problems or even implement proven solutions in unique ways. You’ll showcase your creativity through how you report the data you study and how you answer any pushback you might receive on concepts your present.

Communication Skills

The ability to communicate your analysis, findings and conclusions is really important as you head toward a career in finance. This is because in any finance-related position, you will need to effectively talk through complex data to show how various aspects of the business may be impacted. As a finance major, you’ll be put through a series of different projects, both individually and in group presentations, to hone your communication skills and prepare you for a potential career path within the industry.

While there are other traits to being a successful finance major, these are a few that you will need regardless of what specialization or industry you end up pursuing.

Next, learn more about this college major such as What is a Finance Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For In An Internship.

Career Opportunities for Business Majors

Few college majors are as in demand as a business major. This is because the skills you develop through this major are applicable pretty much everywhere, from a small tech startup to a Fortune 500 giant. While studying to become a business major, you’ll learn all sorts of things including how to manage operations, assess risks and transform work environments. It’s a career that can be as laid back, as fast-paced and as financially rewarding as you’d like it to be, depending on what type of environment you choose to work in. Career opportunities for business majors include business management, operations, e-commerce, finance and hospitality.

Here are some of the many fields where you can use your business degree:

Business management

Business management is a broad field that involves various managerial responsibilities and can apply to any number of industries including technology, retail and the nonprofit sector. Business management roles usually involve the day-to-day management of a company and the implementation of processes designed to improve how a company operates. They can also include human resources management, where you manage employer-employee relations and take a hands-on approach to recruiting and training. This is a great career for anyone who is interested in all the elements involved in running a business and helping it succeed.

Operations

Similar to business management, a role in operations involves handling the logistics involved with running a business. This can be anything from handling financial assets to developing and streamlining processes designed to keep the business functioning optimally. This career path is best suited to business majors who are interested in coordinating various departments and ensuring that everything runs smoothly.

E-commerce

Another popular career for business majors, especially in today’s tech-heavy globalized society, is e-commerce. This career path puts your creative and analytical skills to use by tasking you with creating and implementing strategies designed to increase a company’s revenue and customer base. It’s a wonderful opportunity for anyone interested in developing strategies designed to drive sales.

Finance

Your business skills are just as useful in the world of finance where you can be a financial analyst, account executive or accountant. Working in finance will give you hands-on experience of working with clients and coming up with financial solutions designed to meet their needs. This is a great career path for those interested in investing and asset management.

Hospitality

Business majors can also be found in the hospitality industry where they are often responsible for the day-to-day management of both boutique hotels and major hotel chains. As hotel managers, they are responsible for everything from hiring hotel staff to ensuring customer satisfaction. Similar to business management and operations, this career path is best suited to those who are interested in coordinating different departments and ensuring that everything runs smoothly.

One of the best things about a business major is that it can take you anywhere, allowing you to contribute to the productivity and efficiency of all sorts of businesses. The best way to find out which type of business is right for you is to take on an internship in a field that interests you. This will give you the hands-on experience you need to find the perfect job.

Next, learn more about this college major such as the Types of Internships for Business Majors and get more career tips for internships and entry-level jobs such as 6 Ways to Impress Your New Boss.

Do I Need Coding Bootcamp to Become a Software Developer?

In recent years, coding bootcamps have become increasingly popular in tech-centric cities like New York and San Francisco. This is largely because these bootcamps are designed around the idea that anyone can learn how to code, an idea that is very appealing to many recent grads who don’t have a traditional engineering background. If you’re interested in becoming a software developer, then you might be wondering whether you need a coding bootcamp to get started. Will a bootcamp help you develop your skills and get you job ready as quickly as possible? It depends.

Here are some things to consider when deciding whether to sign up for a coding bootcamp.

What are your current skills and professional goals?

One of the keys to understanding how close you are to landing the job you want is being able to assess your current skill set and your professional goals. For example, if you’re a computer science major with some coding experience and basic knowledge of programming languages like Python and Javascript, then you’re already well on your way to becoming a developer and would likely benefit more from an internship than a bootcamp. On the other hand, if you’re just becoming interested in programming and are eager to learn a lot very quickly, then a structured program like a bootcamp might be a good fit for you.

Pro Tip: Since most bootcamps offer intensive courses over a period of eight to 12 weeks, figuring out how much you want to learn (and how quickly) will likely play a big part in your decision. A key thing to note is that because of the intense nature of these programs, most bootcamp students aren’t able to complete them while also having a job, so if you decide to do a bootcamp, you’ll need to commit to it fully.

What can you learn on your own?

With so many options for self-study out there, including free online classes from Codecademy and Khan Academy, there’s a lot you can do to teach yourself about coding and to figure out where your programming interests lie. If you’re comfortable taking a less structured approach (or developing your own curriculum), then teaching yourself how to code can be something you do in your spare time, even while you’re still in school.

Added bonus: Since many coding bootcamps charge upwards of $10,000 for a full training course, being able to design your own program will allow you to potentially save quite a bit of money.

How can a coding bootcamp help to fill remaining gaps in your knowledge?

Once you’ve assessed your skills, goals and what you’re able to learn on your own, it’s important to figure out whether there are any knowledge gaps that a coding bootcamp can help to fill. For example, if you’re interested in learning how to program in Python in order to improve your job prospects, then a coding bootcamp could potentially be a good way to supplement your existing knowledge.

Deciding whether to sign up for a bootcamp involves assessing a lot of factors such as your financial circumstances, professional goals and time commitments. In order to make an informed decision, it’s important to figure out what your needs are and to determine whether a bootcamp is the best way to meet them. And if you want more hands-on experience without going the bootcamp route, an internship could be a great option for you.

Next, get more career tips for internships and entry-level jobs such as How to Become a Software Developer and find answers to common interview questions such as What Are Your Strengths?

What is Technology Sales?

If you’re interested in the innovation going on in the tech world — like big data and the Internet of Things — you may wondering what career opportunities are available in the industry and whether they might be a good fit for you. One of the rapidly growing areas of technology is sales and it’s a great chance for recent grads to get their foot in the door while learning all about the industry. To find out more about it, we asked the team at Dell to tell us what you can expect from working as part of a technology sales team.

Here are some of the key things you need to know about the field.

What is technology sales?

Focused on connecting consumers with innovative tech products, technology sales is all about identifying the customers who can benefit from a particular solution and showing them how that solution can meet their needs. Encompassing hardware (computers, servers, networking devices), software (operating systems) and services (applications, big data and cloud computing) technology sales can vary greatly depending on the particular company you work for and the type of sales you do. At a company like Dell, which offers solutions across all three of these areas, there is also a lot of potential to learn about different types of technology sales and broaden your understanding of the field as a whole.

What do technology salespeople do?

From learning the ins and outs of the particular technology they work with to researching potential clients and putting together packages to meet their needs, technology salespeople have two main goals: 1) Promoting the products of the company they work for and 2) Making sure that their customers are getting as much value as possible from the technology solution they are buying. And while you might think that you need to major in a technology-focused subject to work in tech sales, that’s not always the case. At Dell, many employees in tech sales started with a strong interest in tech and learned the rest on the job.

What are the challenges of working in technology sales?

A fast-paced field, technology sales does have a few challenges. These include staying on top of ongoing product updates, sourcing and connecting with potential customers, ensuring that customers are satisfied with their purchases and problem-solving the issue when they’re not. Although these challenges are part of the day-to-day life of almost everyone working in technology sales, they’re also fairly straightforward to overcome, particularly when you work for a company that offers great customer support and a whole range of resources for their sales team. At Dell, this means being part of a team that sees problem-solving as one of the key components of their work and aims to provide the best experience for both their customers and their employees.

What are the benefits of working in technology sales?

While there are certainly a few challenges to overcome in technology sales, there are even more benefits. These include working with cutting edge technology, meeting talented and innovative people across a broad range of industries and having the opportunity to learn and grow with others on your team. In fact, working in sales is a wonderful way to expand your professional network both within the industry and beyond, which can help you grow your sales business or move into other sectors of the tech world.

What is a typical salary for a technology salesperson?

Another benefit of working in tech-focused sales is the high earning potential. With a base salary between $40,000 and $92,000, and bonuses and commissions that can range from hundreds to thousands of dollars, technology salespeople are often high earners, with many earning upwards of $100,000 per year.

An exciting field with uncapped potential, technology sales has a lot to offer recent grads. By knowing what to expect and what skills you need to succeed, you’ll be able to decide if this career is right for you.

What Types of Skills are Best for an Education Major?

A scientist, an actor, a chief executive officer and a philanthropist. What do these four professions have in common? They all possess skills that you will need as an educator.

This is because the list of abilities that define an effective educator is almost endless. However, there are several qualities that the best educators do have in common: curiosity, creativity, communication and compassion.

Curiosity

An educator’s learning is never complete; you must be the type of individual who has an insatiable hunger for knowledge. An educator is the type of person who is curious about what will inspire his students, how his students learn best and how to guide his students to learn as much as possible. Educators cannot be afraid to look ahead, attempting new things and reflecting on the impact of past and current practices.

Creativity

Being an educator requires a great deal of creativity and the ability to generate new ideas and then combine those with prior knowledge in order to problem solve for the best results. What helps one student learn may not work for another, so an educator is always flexible in his thinking, seeking to create novel ways to engage his students.

Communication

As an educator, you must first listen to understand others and then be able to discover ways to relay information for diverse populations in a manner that they can relate to. Because education is a major in which the expression of thoughts is vital, educators have to enjoy other’s stories and seek them out.

Compassion

Knowledge is meaningless without an underlying desire to use it for the betterment and welfare of others. Tolerance, acceptance and the ability to empathize with others are important elements of compassion and vital for an effective educator to possess. A compassionate educator is an advocate for her students, for himself and for the profession.

In summary, skills required for education majors can vary but the dispositions that guide how skills are used is vital; an educator should be intellectually curious with the ability to creatively problem solve in order to make informed decisions for the good of all involved. Education as a career path will reap rewards beyond the material to those of inspiration, gratitude, kindness, and the extension of knowledge for future generations.

 

Next, learn more about this college major such as Global Studies and get more career tips for internships and entry-level jobs such as How to Set Career Goals.